10 Apr

How Can Live Chat Help Your Business?

How Live Chat help your Business

There are many potential benefits of being able to chat directly with your website’s visitors. These advantages make live chat a critical communication platform for all businesses focused on delivering an enhanced customer experience.

Live chat can be a huge advantage for online business models, especially e-commerce. It’s because the platform enables the businesses to attend to their online customers in the same way as they would with customers in their physical store.

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28 Mar

How to Develop a Successful Mobile App

Develop a Successful Mobile App

There are various ways for a business to establish its online presence. A functional website, pages on various social networking sites such as Facebook, LinkedIn or Instagram, or a Mobile App, are the ideal ways to communicate and engage with prospects and customers. But a Mobile app deserves a special mention. Any organizations wondering about the necessity to build its own mobile app should consider the following facts:

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22 Mar

6 Ways in which Mobile Behavior is Changing Website Design

6 Ways in which Mobile Behavior is Changing Website Design

Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop users. With all this in the fray, you must be thinking of formulating new engagement strategies for your audience accessing your site on the mobile phones. You are not wrong as it is the ripe time to do so.

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20 Mar

Multichannel Customer Engagement

Multichannel Customer Engagement

Customer engagement is defined as a non-monetary activity between the customer and a brand for understanding the customer better. It helps to build more trust and loyalty with the identification of newer marketing opportunities. In the digital age, multichannel customer engagement is slowly becoming mandatory as customers want a multichannel presence as they are present in multiple channels and expect their favorite brands to be present as well. This helps in both proactive and reactive engagement of customers making brands identify new marketing initiatives. It helps in reducing customer churn by identifying predictive customer behaviors that indicate the probability of customers becoming disengaged. Multichannel customer engagement also drives higher value and helps in building more brand loyalty and creating a long-term relationship.

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15 Mar

How Automated Testing can Increase Test Efficiency

Automated Testing can Increase Test Efficiency

Automating Testing has a significant role in the lifecycle of software development. Unlike the traditional method of manual testing that is performed by humans and involves careful execution of the test steps, the Automation Testing utilizes automation tools to execute the test case suite. When the test suite is automated, it requires no further human intervention, which can have many advantages.

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01 Mar

How to Generate More Sales Qualified Leads

How to Generate More Sales Qualified Leads

Lead generation is the key concern of the marketing and sales teams, and it is imperative to not only generate leads, but sales qualified leads. The digital marketing eco space is certainly a great place to generate leads. But before even collecting the leads the question arises why would anyone give their contact details and other information. It won’t be certainly for you to contact them and sell them your products and services.

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27 Feb

How to Plan an Effective Operational Performance Strategy for a Call Center

call center operational performance strategy

Call center agents answer the incoming calls of the customers or place outgoing calls remotely without meeting the customers face-to-face. In doing so, it may be obvious for them to lose sight of the bigger picture which may turn out to be a hindrance in working towards the company’s goals. In such a work setting an effective performance management system removes any guesswork and introduces clear and shared goals promoting success with the timely achievement of objectives.

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20 Feb

Why Responsive Web Design is the Key to Higher Engagement

Why Responsive Web Design is the Key to Higher Engagement

According to a research study, the time spent by users on mobile phones has increased by seven minutes taking the total to 3 hours 15 minutes per day in 2017. This means adopting responsive web design (RWD) isn’t optional anymore but a mandatory requirement. Furthermore, if you want your site to be visible in the search results, RWD is a must as a website’s mobile viewing experience is factored in the SEO algorithm of Google which makes it even more significant.

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