16 Nov

What can Psychological Studies Teach Us about UX and Web Design Principles?

Psychological Studies Teach Us about UX and Web Design Principles

User Experience (UX) has many components in it, and among them, psychology plays a predominant role in increasing user engagement and conversion. Grabbing the attention of the audience and the users have always been a big challenge for the marketers, and with the competitive nature of the web world, it has become even more pertinent. If you want your visitors to perform the desired action, considering the psychological aspects of design becomes vital. There are few theories and practices of practical psychology which if followed the results would flow like magic. Why magic? A magician is adept in managing your attention to notice what they want you to.

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14 Nov

Four Benefits of Marketing Automation for SMBs

Four Benefits of Marketing Automation for SMBs

Automation, in general, is the process of optimizing an activity through the use of technology. And few business processes have the sheer number of activities that can be optimized through automation. From day-to-day tasks such as creating reports and sharing them through email, to updating and analyzing social platforms and websites through advanced software tools, almost everything can be automated to achieve various degrees of improvements.

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09 Nov

Four Savvy Tips to Improve Saas Conversions

Four Savvy Tips to Improve Saas Conversions

Software as a Service (SaaS) has witnessed a boom ever since the evolution of cloud computing. Also, the leveled platform offered by the industry to the Small and Medium Sized Business (SMBs), which enables them to match the value propositions offered by bigger players, has added to its popularity. As many more SMBs and startups look to join the SaaS bandwagon and seize their share of opportunities, the challenge of constantly improving the conversion ratio is slowly getting tougher.

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08 Nov

5 Facts On Reverse Mortgage – Infographic

5 Facts On Reverse Mortgage

Click on the image to view complete infographic

A reverse mortgage (RM) is just the type of mortgage loan, which is reserved for older homeowners. Being a type of home equity loan, it is usually repaid after the borrower(s) moves out or expire(s). While it is often considered a last-resort source of income, RM has become a popular retirement planning tool for many homeowners. Check out this infographic to find the answers to some of the frequently asked questions on RM.

02 Nov

How to Improve Customer Experience with VR (Virtual Reality)

How to Improve Customer Experience with VR

There’s no disagreement about the incredible potential VR (Virtual Reality), which has been one of the hottest topics of discussions in recent times. Most people are excited by the amazing immersive experience offered by VR, and companies such as Oculus, Microsoft, and Vive have already made considerable investments to tap into this excitement.

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31 Oct

How Agile Methodology Can Optimize Web Development

Agile Methodology can optimize web development

Creating and launching a product website successfully can be a significant accomplishment. The website provides a much-needed convenience to both the existing and potential customers, while it’s also a vital channel to build a long-lasting relationship with them. In turn, it helps in creating goodwill by fostering the brand’s image and credibility.

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26 Oct

Key Tips to Maximize Customer Experience Using Proactive Chat

Maximize Customer Experience Using Proactive Chat

Not all users visiting your website make a voluntary effort to reach out to seek what they want. It’s you who has to motivate them and engage them to interact. Having a contact center service that proactively initiates a conversation with your website visitors is an ideal way to maximize the opportunities of converting prospective customers. As everyone likes to be accorded special attention, a communication that is proactively initiated by you has a high chance of being perceived positively by the visitors. You also have a chance to motivate them to try out your offerings, which could result in an instant sale.

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24 Oct

Effective lead magnet ideas to convert visitors to leads

Effective lead magnet ideas to convert visitors to leads

Once you’ve finished building a website to attract visitors, it’s apparent to start talking about the earnings. However, you’ve still got to convert those visitors into customers before even thinking about profit. Apparently, not every individual who visits your website would turn into your loyal customer at the very first instance. For this, it’s important to win their trust, which begins by convincing them about your brand and offerings and nurturing their thoughts through a well-defined engagement process.

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19 Oct

How Changing Trends can Impact the Dynamics of the US Mortgage Industry

How changing Trends can impact the Dynamics of the US Mortgage Industry

As the mortgage industry continues to consolidate, the capital and the cost of origination could keep increasing due to the changes in the regulations. The massive mortgage industry makes mortgage services accessible to millions of ordinary citizens, and the continued low rates have also enabled the citizens to afford better homes and live their dream without having to worry about paying a huge upfront cost.

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