22 Jun

Three ways to optimize your content marketing efforts

Content Marketing Efforts

The popularity of Content Marketing as an increasingly popular marketing tactics is discernable. Be it marketing agencies or companies with popular brands, everyone seems to have figured out its strategic importance to achieve their core marketing objectives. It’s not surprising then to learn that almost 2 million blog articles are posted every day along with billions of Tweets, Facebook posts, and other content on the rest of the social media platforms.

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20 Jun

Digital Transformation: A journey to the future

Digital Transformation: A journey to the future

When you know the destination of your journey, the process of charting out the best possible route becomes much easier. However, digital transformation is a unique expedition where the goals may not be specifically defined. Complicating it further, there is no particular direction in which you can head once you’ve decided to embark on the mission.

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15 Jun

How to Avoid Four Common Customer Service Mistakes

How to Avoid 4 Common Customer Service Mistakes

Customer Service is the chief determining factor for any business to be successful. According to research, a majority of customers leave because of perceived indifference and lousy customer service. Although it may seem that the customers have left for no fault of ours or they may have found a cheaper product, in reality, it may not be so. The fact may be, they have not received proper customer service, or their satisfaction levels were not as expected. The four major customer service mistakes that are committed by the business firms and often overlooked are cited below with the remedies.

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08 Jun

Five key parameters for running a successful website

Five key parameters for running a successful website

In today’s digital world a website has become an inevitable part of the marketing strategy. Irrespective of its size, type, and concern, every organization needs a website to showcase its online presence. Creditability, Convenience, Constant Connectivity, Communication, and Cost are the 5 Cs of reasoning to have a dedicated site.

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01 Jun

6 Social Media Analytics Key Insights – eBook

Social Media Analytics eBook

Click on the image to view complete eBook.

Social media provides a massive opportunity for businesses looking to connect with customers and prospects along with the convenience to promote the offerings. However, firms have to regularly test and track their performance on the crowded platform to identify the most efficient strategies, which marks the significance of analytics. Here is the list of key insights that can be used to drill down deeper and discover information that can add more meaning to the social media analytics.

30 May

Four trends that will shape web design in 2018

Four trends that will shape web design in 2018

Today’s digital environment is all about constant accessibility and persistent flow of information, which puts the web-enabled interfaces under exclusive focus. The web-design trends and techniques have evolved massively over a period, and have lifted the web-browsing experience to a whole new level.

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