Internet of Things (IoT) is a seamless and massive platform through which different types of devices can connect with each other over the Internet, enabling them to share and exchange information. The devices can vary in forms and functionality, and all they need is the ability to transmit and receive data over a network. Through this, they would be able to perform useful tasks on their own without any human intervention.
Even with changing times, owning a home continues to be the primary goal of many Americans. However, the intricacies involved in the home buying process along with the effort to obtain a home loan can be an extremely stressful experience. It can be even more challenging for first-time home buyers. It can get even difficult for those who are not aware of the lesser-known aspects of the home buying process. Read More
The conversion rate is an ideal means to measure the efficiency of a business. A company can have one of the best offerings in the market, yet most its prospects abandon the purchase and hesitate to convert into customers. Inefficient customer service has often been one of the primary reasons for low conversion.
There are various steps taken by digital marketers to convert the website visitors into customers. However, with the ever-changing web environment, the techniques for conversion rate optimization (CRO) also have to evolve and keep up with the new trends. Otherwise, the mundane digital initiatives can end up making the brand irrelevant.
Machine learning is a branch of artificial intelligence which empowers the computer systems with the ability to learn on their own automatically from experience and improve functioning. During the last five years, there have been waves of gradual improvisation of machine learning in the industry
There are many potential benefits of being able to chat directly with your website’s visitors. These advantages make live chat a critical communication platform for all businesses focused on delivering an enhanced customer experience.
Live chat can be a huge advantage for online business models, especially e-commerce. It’s because the platform enables the businesses to attend to their online customers in the same way as they would with customers in their physical store.
There are various ways for a business to establish its online presence. A functional website, pages on various social networking sites such as Facebook, LinkedIn or Instagram, or a Mobile App, are the ideal ways to communicate and engage with prospects and customers. But a Mobile app deserves a special mention. Any organizations wondering about the necessity to build its own mobile app should consider the following facts:
Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop users. With all this in the fray, you must be thinking of formulating new engagement strategies for your audience accessing your site on the mobile phones. You are not wrong as it is the ripe time to do so.
Customer engagement is defined as a non-monetary activity between the customer and a brand for understanding the customer better. It helps to build more trust and loyalty with the identification of newer marketing opportunities. In the digital age, multichannel customer engagement is slowly becoming mandatory as customers want a multichannel presence as they are present in multiple channels and expect their favorite brands to be present as well. This helps in both proactive and reactive engagement of customers making brands identify new marketing initiatives. It helps in reducing customer churn by identifying predictive customer behaviors that indicate the probability of customers becoming disengaged. Multichannel customer engagement also drives higher value and helps in building more brand loyalty and creating a long-term relationship.