Businesses are no longer seeking normal designers for their products. With the focus now shifted from the aesthetics and brand to end-user experience, it’s the UX designers who are being preferred to make the cut. It’s because the contemporary product is not only required to have the capability that excites the users with its features but also keep them delighted with its functionality and sustainability. These value additions are possible only if the designers are able to create a multi-faceted system designed to exemplify an ideal user experience.
It is indeed true that the days of designing websites for only desktops are bygone. The need for mobile websites and sites that can be accessed from various devices are paramount today. This can be well understood looking at the browsing we do from our smartphones. This is where responsive web design has become a compelling necessity rather than a fad. It gives you the flexibility and optimizes the viewing experience whether you are looking at it from a 4-inch smartphone or a 40-inch TV screen.
Few notice it instantly; many don’t, but graphic design has a ubiquitous presence. If you look around, you could easily spot an exciting design beaming at you, be it a beverage can on your desk or a book on the coffee table, or perhaps, a billboard across the street. However, its online presence is far more prominent, as most of the websites today are being conceived on a thoughtful design, and some can even leave us fascinated.
In an increasingly competitive digital marketing eco-space, UX is gradually becoming a key factor to focus on to provide a better customer experience. The upcoming and new areas of technological innovation are proving to be the primary drivers for providing a better human-computer interface.
In today’s digital world a website has become an inevitable part of the marketing strategy. Irrespective of its size, type, and concern, every organization needs a website to showcase its online presence. Creditability, Convenience, Constant Connectivity, Communication, and Cost are the 5 Cs of reasoning to have a dedicated site.
Today’s digital environment is all about constant accessibility and persistent flow of information, which puts the web-enabled interfaces under exclusive focus. The web-design trends and techniques have evolved massively over a period, and have lifted the web-browsing experience to a whole new level.
The design may be determining criteria for user experience, but the excellent and personalized content is a crucial component of a great customer experience and engagement. It is the words that give expression to your design and thus contribute heavily in delivering an engaging user experience. It may seem that design and content are two different elements, but they together create an effect for the customer to respond and take the desired action.
Conceptually, Responsive Web design is a paradigm shift that has brought the user and the user experience (UX) under primary focus. The methodology aims at streamlining the design and development of websites such that they react fluidly towards the user’s environment that includes the platform, screen size, and orientation of the user’s device.
Creative content is an ideal method to boost engagement and influence readers. In order to create inspiring content, the creative designers are teaming up with content specialists to achieve the right mix of catchy images, videos, and expressive text. When the content is interesting and engaging, it can even carry the weight of ordinary design and can play a crucial role in enhancing the overall User Experience (UX). Read More