Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop users. With all this in the fray, you must be thinking of formulating new engagement strategies for your audience accessing your site on the mobile phones. You are not wrong as it is the ripe time to do so.
According to a research study, the time spent by users on mobile phones has increased by seven minutes taking the total to 3 hours 15 minutes per day in 2017. This means adopting responsive web design (RWD) isn’t optional anymore but a mandatory requirement. Furthermore, if you want your site to be visible in the search results, RWD is a must as a website’s mobile viewing experience is factored in the SEO algorithm of Google which makes it even more significant.
If the goal of marketing is to generate value for business by creating future customers, the objective of user experience designers is to create value for the customers. The UX design practitioners work with user personas, customer journey maps and continuously test user preferences to uncover their needs and want to help customers accomplish those most conveniently. This ability to serve the customers with a compelling design for accomplishing the required tasks surely requires a deeper understanding of their behavior, needs, wants, and aims. Of course, these insights are obtained from research and analytics.
User Experience (UX) is usually described as an individual’s feeling or emotions while interacting with a system or a product. These emotions together combine to form the person’s thoughts and perceptions about the system on various aspects such as ease of use, utility, and efficiency.
Businesses are no longer seeking normal designers for their products. With the focus now shifted from the aesthetics and brand to end-user experience, it’s the UX designers who are being preferred to make the cut. It’s because the contemporary product is not only required to have the capability that excites the users with its features but also keep them delighted with its functionality and sustainability. These value additions are possible only if the designers are able to create a multi-faceted system designed to exemplify an ideal user experience.
It is indeed true that the days of designing websites for only desktops are bygone. The need for mobile websites and sites that can be accessed from various devices are paramount today. This can be well understood looking at the browsing we do from our smartphones. This is where responsive web design has become a compelling necessity rather than a fad. It gives you the flexibility and optimizes the viewing experience whether you are looking at it from a 4-inch smartphone or a 40-inch TV screen.
Few notice it instantly; many don’t, but graphic design has a ubiquitous presence. If you look around, you could easily spot an exciting design beaming at you, be it a beverage can on your desk or a book on the coffee table, or perhaps, a billboard across the street. However, its online presence is far more prominent, as most of the websites today are being conceived on a thoughtful design, and some can even leave us fascinated.
In an increasingly competitive digital marketing eco-space, UX is gradually becoming a key factor to focus on to provide a better customer experience. The upcoming and new areas of technological innovation are proving to be the primary drivers for providing a better human-computer interface.
In today’s digital world a website has become an inevitable part of the marketing strategy. Irrespective of its size, type, and concern, every organization needs a website to showcase its online presence. Creditability, Convenience, Constant Connectivity, Communication, and Cost are the 5 Cs of reasoning to have a dedicated site.