There are various steps taken by digital marketers to convert the website visitors into customers. However, with the ever-changing web environment, the techniques for conversion rate optimization (CRO) also have to evolve and keep up with the new trends. Otherwise, the mundane digital initiatives can end up making the brand irrelevant.
Lead generation is the key concern of the marketing and sales teams, and it is imperative to not only generate leads, but sales qualified leads. The digital marketing eco space is certainly a great place to generate leads. But before even collecting the leads the question arises why would anyone give their contact details and other information. It won’t be certainly for you to contact them and sell them your products and services.
The value chain that you create for the customer would increase manifold if you combine the insights gathered from structured and unstructured data. This will help the marketers to be more targeted, creative, personalized and most importantly improve the conversion rate with a fulfillment of the marketing objectives more easily.
Voice search is easy and fun, and this is probably the reason why you shouldn’t get surprised if half of the searches become voice searches by 2020 as predicted by ComScore. No doubt if you want to stay abreast with the trends and harness the benefits of technology you have to optimize your website for voice searches. Listed below are few of the ways to keep your website optimized for voice-based searches.
Orchestrate continues to be at the forefront of various progressive verticals such as IT, ITeS, Mortgage, and Contact Center. Our thought-leadership is reflected in our in-depth articles that explore the latest innovative solutions and services that add value to our clients. Here’s the list of Top 10 Blog Posts from Orchestrate in 2017 that you shouldn’t miss. These top 10 blogs were read the most by our subscribers.
Digitalization has many advantages to benefit businesses. One of them is to minimize the usage of critical resources on redundant tasks. Traditionally, many business domains borne the burden of unwanted expenses spent on various repetitive activities. Subsequently, automation has played a vital role in eliminating those costs.
Once you’ve finished building a website to attract visitors, it’s apparent to start talking about the earnings. However, you’ve still got to convert those visitors into customers before even thinking about profit. Apparently, not every individual who visits your website would turn into your loyal customer at the very first instance. For this, it’s important to win their trust, which begins by convincing them about your brand and offerings and nurturing their thoughts through a well-defined engagement process.
Organizations with progressive approach view Human Resources as a strategic aspect, which is required for the optimized utilization of employees. The HR Management includes collecting and keeping track of critical information pertaining to employees’ personal and professional info, such as payroll or compensation, performance reviews, and development programs.
Every company has a competitor, and to be able to rise above all, each employee has to contribute towards the success. To achieve a competitive margin in situations where you are selling against competitors requires meticulous planning and thorough execution. The solution is to have a process in which you carefully determine the competition, identify a strategy for your competitive presentation, and opt for the right method when presenting your submission.
If your intention to build a website is to increase traffic, generate leads, and convert your prospects into happy customers then using information architecture (IA) to build your site should be your priority. Information architecture is about organizing and structuring of information on your website to help visitors to accomplish their information needs and complete the intended tasks effortlessly. This, in turn, helps you to achieve your business goals.