When you know the destination of your journey, the process of charting out the best possible route becomes much easier. However, digital transformation is a unique expedition where the goals may not be specifically defined. Complicating it further, there is no particular direction in which you can head once you’ve decided to embark on the mission.
Digital Marketing (DM) has evolved into an expertise that extensively revolves around data and analytics. The ability to figure out the right insights from data is crucial to the success of any online initiative. However, the unprecedented increase in the amount of data, as well as its sources, is making the matters intriguing for marketers.
The Internet of Things (IoT) is the new wave of technology that is taking the business by storm. The ability of various devices such as appliances and automobiles to interact with each other over the Internet is potentially one of the biggest revolutions waiting to happen in the realm of technology.
The digitalization of global business environment has completely transformed the traditional mode of marketing communication. The previously used platforms for reaching out to the prospects and customers are getting replaced by sophisticated digital channels equipped with innovative features. These platforms have shown a superior capability to quantify all aspects of marketing communication and their results, including leads.
A software development company can come across several challenges that arise due to the complexities in IT infrastructure that includes critical tasks such as installation and management of heavy-duty servers and databases. A company that provides Platform-as-a-Service (PaaS) can help its client firms to reduce the risk and cost that arises from the investment on the infrastructure.
A CRM helps marketing, sales, and customer service functions of an enterprise to strengthen relationships between customers surging sales and is highly instrumental in growing revenue. This infographic depicts the impact of CRM on business, its usage patterns, and the role it plays in marketing automation. It also highlights the industry picture of how it helps in surging ROI.
For small businesses, mobile marketing has become imperative as research suggests that total internet browsing time per month is much higher on the smartphones. It’s no more a time to ask whether to introduce mobile marketing as we have already past the tipping point when it comes to mobile marketing. With the usage of mobile devices on the rise, the debate of whether to develop a responsive website or mobile app has become even more relevant.
One of the primary reasons a commercial organization needs Marketing is to create awareness about its offerings among its target audience. The traditional method to achieve this is to harp about the products or services by contacting the target audience through emails or phones.
Enterprises are driven by the need to evolve constantly. Even in 2017, as most enterprises undergo the much needed digital transformation, the focus would be on acquiring new information technology that can play a vital role in optimizing the enterprise IT services. However, while having to meet the demands of the future business requirements, enterprises also need to ensure the transformation costs do not surpass the expected returns.
Being digitally driven is one of the primary obligations faced by enterprises today. The desire to be recognized as the market leader in today’s digital world that lets you enjoy an inimitable competitive advantage, which can be assumed as the primary reason for pushing the businesses to contemplate this obligation with all seriousness.