05 Dec

The impact of Artificial Intelligence & Machine Learning on the future of Marketing

The impact of Artificial Intelligence & Machine Learning on the future of Marketing

Knowledge workers such as physicians, engineers or scientists have always been one of the most sought-after professionals. It’s a traditional notion that knowledge or intelligence is an asset and is not easy to acquire and spread. Neither can the process of generating it be automated. However, the advent of Artificial Intelligence has changed it all forever.

Read More

16 Nov

What can Psychological Studies Teach Us about UX and Web Design Principles?

Psychological Studies Teach Us about UX and Web Design Principles

User Experience (UX) has many components in it, and among them, psychology plays a predominant role in increasing user engagement and conversion. Grabbing the attention of the audience and the users have always been a big challenge for the marketers, and with the competitive nature of the web world, it has become even more pertinent. If you want your visitors to perform the desired action, considering the psychological aspects of design becomes vital. There are few theories and practices of practical psychology which if followed the results would flow like magic. Why magic? A magician is adept in managing your attention to notice what they want you to.

Read More

14 Nov

Four Benefits of Marketing Automation for SMBs

Four Benefits of Marketing Automation for SMBs

Automation, in general, is the process of optimizing an activity through the use of technology. And few business processes have the sheer number of activities that can be optimized through automation. From day-to-day tasks such as creating reports and sharing them through email, to updating and analyzing social platforms and websites through advanced software tools, almost everything can be automated to achieve various degrees of improvements.

Read More

09 Nov

Four Savvy Tips to Improve Saas Conversions

Four Savvy Tips to Improve Saas Conversions

Software as a Service (SaaS) has witnessed a boom ever since the evolution of cloud computing. Also, the leveled platform offered by the industry to the Small and Medium Sized Business (SMBs), which enables them to match the value propositions offered by bigger players, has added to its popularity. As many more SMBs and startups look to join the SaaS bandwagon and seize their share of opportunities, the challenge of constantly improving the conversion ratio is slowly getting tougher.

Read More

31 Oct

How Agile Methodology Can Optimize Web Development

Agile Methodology can optimize web development

Creating and launching a product website successfully can be a significant accomplishment. The website provides a much-needed convenience to both the existing and potential customers, while it’s also a vital channel to build a long-lasting relationship with them. In turn, it helps in creating goodwill by fostering the brand’s image and credibility.

Read More

12 Oct

Unlocking Big Data – eBook

Unlocking Big Data

Click on the image to view complete eBook.

Businesses are increasingly turning towards big data and analytics to achieve competitiveness in terms of quality and output. As better insights help businesses to innovate as well as enhance client experience and detect irregularities in processes, the focus can be shifted to critical factors such as Marketing and R&D.

Read More

03 Oct

Four factors that could influence the growth of IoT

Four factors that could influence the growth of IoT

The ever-growing numbers of hi-tech devices and their constant evolution is a depiction of how much we depend on them in our day-to-day lives. From washing clothes to keeping our food fresh, to keeping our house secure, we need a host of different devices to achieve our means. In fact, everything we wish to do from the moment we wake up to the time we go to bed, we are using one or the other device.

Read More

12 Sep

How the Web has evolved on Mobile

Web has evolved on Mobile

The world has changed considerably since the launch of the first internet browser three decades ago, and so has the Web (aka Word Wide Web) itself. The ever-increasing numbers of Internet users around the world have been the driving the development of the Web, which is the most common way of accessing information over the Internet.

Read More