For small businesses, mobile marketing has become imperative as research suggests that total internet browsing time per month is much higher on the smartphones. It’s no more a time to ask whether to introduce mobile marketing as we have already past the tipping point when it comes to mobile marketing. With the usage of mobile devices on the rise, the debate of whether to develop a responsive website or mobile app has become even more relevant.
Enterprises are driven by the need to evolve constantly. Even in 2017, as most enterprises undergo the much needed digital transformation, the focus would be on acquiring new information technology that can play a vital role in optimizing the enterprise IT services. However, while having to meet the demands of the future business requirements, enterprises also need to ensure the transformation costs do not surpass the expected returns.
Being digitally driven is one of the primary obligations faced by enterprises today. The desire to be recognized as the market leader in today’s digital world that lets you enjoy an inimitable competitive advantage, which can be assumed as the primary reason for pushing the businesses to contemplate this obligation with all seriousness.
Businesses need a process that offers enhanced flexibility to optimize the movement of products and services through the value streams that flow across the assets, technologies, and departments. The Agile methodology allows for many possibilities to evaluate the direction of this flow throughout the development life-cycle. This is achieved through regular cadences of work known as Sprints or iterations, by the culmination of which teams must offer a shippable product increment.
Cloud storage has already become the service of choice for all types of businesses, irrespective of their size and storage needs. Even in 2017, it has been estimated that most enterprises would continue to adopt the convenience and advantages of cloud computing, of which cloud storage is an integral part. Organizations are increasingly turning away from in-house technology for storage solutions as they seek to extract maximum advantage from their IT investments. By being able to give the employees the ability to store, and access the corporate info and files, wherever and whenever they want, enterprises are able to garner immense business value, as well as achieve competitive advantage by adopting cloud storage.
Big data has revolutionized the way businesses perform and most importantly it has brought a drastic change in the decision-making process. Why not! Big data analytics has the potential to interpret, analyze and predict a consumer’s behavior and purchase decisions. In many instances, the predictability of big data analytics is said to be even better than the individuals know of themselves. Business essentially gets this advantage with big data analytics which makes it one of the most important business variant of the 21st century.
E-Commerce is the way of the day and till today many types of e-commerce platforms have emerged. They are B2B, B2C, C2B, and C2C E-Commerce companies. There are a plethora of tools available to conduct natural business transactions of an e-commerce organization. Each of the categories of businesses has a unique set of customers requiring unique value propositions and business techniques.
Organizations today are experimenting with a wide range of technologies to deliver the most relevant customer experience (CX). While there is no clear-cut formula to achieve this across all channels, the Harvard Business Review Analytic Services has found CRM to be the leading technology for delivering a relevant customer experience. Among 17 technologies analyzed, the study has found that Customer Relationship Management achieves 50% success when it comes to delivering the ideal customer experience. Websites are next with 41% score, and CX/Behavior Analytics comes at distance third with 22% score.
There is a lot of hype about CRM and Gartner forecasts that adoption of Software as a Service (SaaS) CRM would reach 80-85% by 2025. Although the industry seems to acclaim the usefulness of CRM, questions still hover in our minds. What is actually a CRM? How does it work? What does it mean to the business? Is it really necessary? These are some of the questions that often intrigue us. Is all the hype worth it? Is it worth for money? Let’s deal with these questions to make the concepts clearer.
Digital technology has played a vital role in disrupting the traditional methods across the industries. This has forced businesses to jump on the digital transformation bandwagon, and adopt the new technology for their own good. The transformation has proved quite beneficial for enterprises that have shown the willingness to embrace it. Massive improvements in performance and core competencies translating into inflated bottom line are some of the major advantages of achieving successful digital transition.