As the mobile juggernaut gathers pace, the key to business success in 2016 will lie in deftly turning complexities into opportunities. It has now been established beyond all manner of doubt that mobile is a force to reckon with. An indicator of its reach and power can be understood by studying the tremendous penetration levels of smartphones in America, which is pegged at a whopping 70 percent. The results of this exciting trends are music to the ears of cell phone companies and wireless network service providers, because when compared to a little over a year ago, on an average a person spends an additional seven hours per month with their smartphones today. We are going to put our concern about expected mobile trends in 2016 for business through this post.
Businesses should be alive, awake and respond with increased awareness to the challenges that mobility brings with it. Company heads, particularly CIOs will have to contend with scores of the latest smartphones and tablets. These developments will naturally being to fore business needs that require advanced and superior apps.
Employees who utilize technologies through their own devices will have more access to corporate information and thus, the core need of the hour for enterprises will be data security. Technology strategists and enterprise architects must work towards gaining an in depth understanding into these innumerable trends; and thereby get a firm grip on how particular emerging technologies should be leveraged to place their companies a step ahead of the shift.
Tech Proficiency the Way Forward
Enterprises that aim to realize the complete potency of mobility must become proficient in different technologies and skills. Companies should re-launch their app plans with user-centric design models and data-driven solutions, by enhancing uniquely ‘mobile first’ methods. Here are six such key areas:
Wearable Devices Flourish
“Smarter” is the way forward. This is exactly why the smartphone will transform itself into the center of a personal-area network that comprises myriad wearable gadgets including smart watches, display devices such as Google Glass, smart jewelry and healthcare sensors that can be worn on our bodies. In addition to all this technology, apparel and footwear will come loaded with several kinds of sensors.
This multiplicity of gadgets will communicate with a range of mobile apps to disseminate information in the latest methods. By and by, this capability will enable dozens of services and products to thrive in spheres including healthcare, fashion, sport, hobbies and so on.
User Experience Design 3.0
One of the greatest challenges for most organizations is to deliver a seamless and impressive user experience, through state-of-the-art mobile apps. Web designers and web application developers around the world are busy creating a fresh line of apps that are extremely responsive to user behavior; and can leverage stunning technologies, for example, augmented reality.
Consumer applications are leading the pack through exceptional innovations in the field of user interface design. The onus is therefore on every enterprise to adopt and adapt to the newest skill-sets at the earliest.
The first generation of mobile apps was flashy and branded apps that largely offered ordinary gamer experiences. There was a leap in the second generation of apps as the focus shifted to the mobilization of prevalent online services such as media sites, commerce and booking. This phase also witnessed the creation of exclusive mobile-only services such as Instagram. The third, and most promising, generation of mobile app services will leverage context, location and data for better outcomes.
Essentials of HTML5
Issues surrounding mobile application portability cannot be wholly addressed by HTML5 as is highly susceptible to implementation and security dangers. But with time, HTML5 and its development tools will certainly mature; and with it we will see an upsurge in the acceptability of the mobile Web and hybrid applications.
Regardless of the naysayers and a horde of exceptions, HTML5 will certainly prove to be an important technology that enterprises will utilize to deliver applications in multiple platforms.
Smart Objects Gain Ground
This would have sounded like pure science fiction even a decade ago, but the reality is that by 2020, most well-to-do households will become veritable tech houses. Homes will be flooded with dozens upon dozens of ‘smart objects’ ranging from domestic appliances, entertainment systems, LED bulbs, security systems, medical devices and more.
A rich portion of the Internet of Things, these smart objects will possess the capabilities to communicate with smartphone apps and tablets. We already know that our smartphones and tablets can double up as a television remote control, for instance. In December last year, Gartner had predicted that: “The growth in IoT will far exceed that of other connected devices.”
Mobile Devices = Increased Consumption Levels
Last year, statistics showed that mobile browsing comprised between 35-40 percent of all Internet browsing, in relation to the ratio of time spent. But this did not result in increased transaction levels from mobiles; with the figure pegged at no more than a measly 15-20 percent. Though this flummoxed analysts, they soon learned that retailers were on the backfoot despite offering attractive apps because their websites were not optimized for mobile right from the beginning.
Predictions for this year state that thanks to organic growth, mobile devices will outstrip desktops for the first time in mobile history. Responsive websites will not suffice, nor will they do the trick for businesses that wish to provide a ubiquitous experience. So, retailers should re-analyze their mobile strategy in shopping purely from a customer outlook founded on context, location and unique needs.
Reign of Big data in mobile landscape
Two words―Big data―are on everyone’s lips these days, because that is how inherent it is for future business initiatives. It has been speculated that this year Big data will cease to be a separate objective and instead, move on to transform itself into a fundamental part of every online and mobile proposal that will enable various trends to see the light of day.
In order to completely utilize and make sense of the wealth of collected insights and data at their disposal, businesses should harness the value to drive applications and provide even more personalized experiences, targeted information, stimulating offers and context aware services.
Mobile First to Mobile Only
In 2016, mobility will peak with new facets that will enable handsets to link to a plethora of gadgets, vehicles and personal electronic equipment. Moreover, by 2020, the number of devices connected to the Internet is expected to exceed 40 billion. As Larry Page, co-founder of Google Inc. observed: “We are no longer in a mobile first world, we are in a mobile only world.”