Email Tracker - A common tool to Improve Marketing and Sales

Email Tracker - A common tool to Improve Marketing and Sales

Overview

A marketing team works with sales team very closely. Marketing team generates leads through various activities and channels. Sales team works on the generated leads by prospecting, qualifying, follow up and close deals. Both teams go hand in hand. Marketing and sales team uses email extensively for promotion, lead generation and deal closure. There are more than enough marketing and sales automation tools which track email marketing campaign efficacy and sales progress through email separately. Email tracker is one such tool that works well for both marketing and sales. We would take a look on email tracker functionalities for both functions and its usage.

Areas touched upon:

  • Change in email marketing
  • Understanding prospect’s activities on email
  • Determining follow-up time
  • Usage of reports to improve marketing campaign

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