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orchestrate mcommerce

Executive Summary

With the increase in the number of mobile users, m-commerce development is quickly surging ahead of the more conventional e-commerce methods of development. With the capacity to be online 24x7, online shoppers naturally tend to gravitate towards the brands that provide an excellent mobile experience. An attractive mobile UI is like a powerful people-magnet. Customer conversion rates are therefore the direct result of determined analytics and market research. Let us examine the many ways in which mobile has transformed e-commerce into m-commerce.

Executive Summary

With the increase in the number of mobile users, m-commerce development is quickly surging ahead of the more conventional e-commerce methods of development. With the capacity to be online 24x7, online shoppers naturally tend to gravitate towards the brands that provide an excellent mobile experience. An attractive mobile UI is like a powerful people-magnet. Customer conversion rates are therefore the direct result of determined analytics and market research. Let us examine the many ways in which mobile has transformed e-commerce into m-commerce.

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Changing e-commerce landscape

Changing e-commerce landscape

The e-commerce domain has undergone a sea change recently. If the advent of the internet heralded massive changes in the market; the era of smart devices such as mobiles have revolutionized online buying methods.
Ways mobiles have changed e-commerce

Ways mobiles have changed e-commerce

Around a third of consumers check for sales, store details and product rates on their mobile phones. M-commerce has given the modern consumer an array of choices and absolute freedom to choose when, where and how they want to shop.
Impact of mobile on e-commerce

Impact of mobile on e-commerce

Mobile phones have made it easy and fun to make purchases online from the comfort of one's living room. Mobiles have become a much-sought-after tool for retailers to attract customers, boost sales and gain loyalty.
Need to amplify e-commerce

Need to amplify e-commerce

The online shopping experience is vital. Providing a mobile optimized website will help drive more traffic and boost revenue. It is important to earn the goodwill of the customer by never compromising on issues such as online security.