It is essential to map the brand impact to prepare better sales and marketing plans. To know the brand impact businesses needs to be with consumer where they talk about their customer experience, product quality and durability. In this digital era consumer are more active digitally than any other mode of interactions. To follow and understand customer behaviour organization also should be proactive on social channel and have plan for deeper customer engagement. We would take a look on how digital enterprises are mapping brand impact through social customer engagement.
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