12 Sep

The Role of AI in Digital Marketing

The Role of AI in Digital Marketing

Artificial Intelligence is about creating intelligent machines to perform cognitive tasks. The ability of these machines to think like humans would keep improving when they have sufficient data to identify patterns and trends. Digital Marketing (DM) is an expertise that extensively revolves around data and analytics. The ability to figure out the right insights from data is crucial to the success of any online initiative. With a massive increase in the amount of data and its sources, it’s logical to believe that AI has a vital role to play in digital marketing.

The advent of social media has led to the age of social networking, and the race to engage and entice the online audience has become fierce. Brands have to interpret a new kind of data to improve their social presence on popular social channels. A newer form of metrics and analytics has been developed to measure the depth of social analytics which also take the mobile data into account.

As business keep adding the newer consumer touch-points, the sheer amount of data being collected across them is set to turn unmanageably huge in the near future. Hence, Artificial Intelligence (AI) has become necessary for Digital Marketing than ever before. Discussed below are some of the ways in which AI technology and tools can turn humongous chunks of insurmountable data into actionable insights that drive real-time decisions.

Real-time tracking

Though every company has to face a minimum amount of customer churn rate, the expenses of acquiring new customers are always much higher as compared to the cost of retaining the existing ones. By deploying the deep learning techniques, firms can systematically track and analyze the digital behavior and communication of their target groups.

Subsequently, the predictive modeling techniques of AI tools can help to compare the attributes and actions of past customers to the existing customer base and spot the attrition risks that can eventually help them in improving the overall consumer experience and minimize the churn rate.

Improved accuracy

The Machine-to-Machine interaction is one of the latest trends that are catching up fast across the industries. The transformation is sure to have its impact even on the realm of marketing. The Artificial Intelligence is already being employed to basic Digital Marketing tasks such as planning and conceiving of campaigns, which is based on the insights extracted from the extensive data collected from previous campaigns.

Even the accuracy levels of measuring the performance of the campaigns have increased swiftly with the aid of AI tools, effectively minimizing the guesswork that was traditionally associated with marketing campaigns. As machine learning takes precedence over conventional analysis, the ever-improving AI algorithms are helping in making data-driven predictions that are much more precise than ever.

Advanced Automation

Channelizing the power of AI to offer quick and efficient customer service is one of the primary requirements in digitalization. The leading-edge technology that deploys text, chat, or messaging apps is one of the many exemplars that can help the organization in meeting the challenges of delivering futuristic and professional service to their customers while keeping a tap on the infrastructural expenditure.

For instance, the AI Text analysis tool is not just capable of tracking analyzing and responding to content generated but can perform those actions in real time. The improved version of this tool goes a step further. It not just understands the user-generated message content but also determines the emotions and the sentiment to infer the meaning much more accurately.

Enhanced security

The biometric authentication technique that uses the AI technology is one of the safest mechanisms to have evolved for capturing and sharing information. It has also increased the efficiency of the sharing process along the way as huge of amount of data can now be exchanged much more securely, which seemed impossible in the past. The contemporary data gathering and propagation have also maximized the ease of analyzing the massive amount of data, which has also led to improved insights and quicker decision making.

As data is at the heart of personalized experiences that consumers desire, having a mechanism such as biometric authentication driven has now enabled the organizations to safeguard the consumer data much more secure and protected by AI technology should go a long way in keeping the authenticity of digital marketing data intact and pertinent.

Consequently, the ability to figure out the actionable insights that drive real-time decisions is crucial to the success of Digital Marketing, and Artificial Intelligence with its ability to automate this task has a crucial role to play.

30 Aug

How Professional Tax Reporting Works

How professional Tax Reporting works

The primary aim of a Tax report is to accrue all types of tax liens clouding a property’s title. The information provided by the report includes the status and figures of vesting property tax that the owner of the property has to pay to municipal bodies, banks, and lending institutions. The comprehensive statement is vital for carrying out various financial and commercial transactions related to the property such as the pre-closure of a mortgage loan or the eventual sale of the property.

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16 Aug

Digitalization of Customer-Experience: Four Key Steps to follow

Digitalization of Customer-Experience

Last few years have seen a surge in competition among brands to deliver end-to-end customer experience (CX). The exponential increase in online users, along with the ever improving connectivity between businesses and consumers, are the prime factors that have forced enterprises to focus on digital customer experience. Apparently, it has evolved as one of the ideal methods to keep pace with the target audience. Moreover, digitalization has also opened up many opportunities for businesses to surge ahead of their competitors.

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31 Jul

Five Current Trends in the Housing Industry

Five Current Trends in the Housing Industry

There seems to be no end to the price boom in the housing industry. As the trend of rising home prices is yet to reach its peak, players in the market are having their own thoughts about the scenario. Discussed below are some exciting insights that demonstrate different perspectives on the market. However, irrespective of the differences in viewpoints, we can be confident about the market’s health, which is only getting stronger by the day.

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10 Jul

How BI is different from Machine Learning

How BI is different from Machine Learning

We know that Artificial Intelligence (AI) has something to do with machine learning and so does business intelligence (BI) with statistical modeling and data science. However, the details about the key differences can be difficult to understand. If you can comprehend how each of these technologies works, then it can be a lot easier for us to recognize these differences or know how they are interrelated.

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05 Jul

What is App Store Optimization (ASO)?

App Store Optimization

The app store, which is a repository of mobile apps, has numerous third-party apps. While many are free, few of them charge you a fee, and some are available in freemium versions. (The freemium apps have only the basic version available for free, and if you want the full version, then you have to pay for it.)

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28 Jun

Does Lowest Mortgage Rate always mean the Best Mortgage deal?

Best Mortgage deal

The interest rate is a proportion of the total amount loaned, customarily expressed in percentage of the sum. As the duration of most mortgage loans run for many years, even a minor reduction in the interest can correspond to significant savings in the overall repayable amount of the loan over its lifetime. However, it’s not the interest rate that can increase the projected monthly mortgage payment.

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