27 Jun

The Biggest UX Challenges Of 2017

The Biggest UX Challenges Of 2017

In an increasingly competitive digital marketing eco-space, UX is gradually becoming a key factor to focus on to provide a better customer experience. The upcoming and new areas of technological innovation are proving to be the primary drivers for providing a better human-computer interface.

This is helping businesses to grow as it provides a user experience that is focused on an approach of problem-solving at every touchpoint. Such innovative design of UX delivers a customer-centric user experience, improves the satisfaction of the users and helps in keeping the customers loyal to the brand.

With the current innovations in vogue, it is quite challenging to figure out what would improve the user experience to remain competitive. The recent trends and challenges in UX are enumerated below which the brands should consider in providing their customers higher satisfaction and a better customer experience.

Responsive design

The year 2017 will make the term “responsive design” would become the rule rather than the exception, as websites are developed more for the mobile phones as mobile first has become the prevalent norm. Today non-responsive design has become an exception as businesses have to think of the accessibility of a website from mobile phones first, right from the design stage.

Even then as there is no predictable device from which the users might open or access a site the design has to be compatible with all devices like tablet, mobile devices or a desktop.

It’s the age of light-weight websites

After the advent of high-speed 3G and 4G connections on the mobile phones, there is an attempt of creativity and extravagance in making the websites which make them overweight.

This factor should still be a concern for the website and app developers as most of the users abandon browsing a site or an app if the display time is delayed. The UX designers should keep the weight of the website and apps light to prevent abandonment by the users.

Artificial Intelligence and User Experience

How does Amazon display the products that you are more likely to buy? How do Netflix and YouTube suggest videos that you might want to watch? It happens due to the Artificial Intelligence (AI) that is designed to change and decide for the user based on the users’ real-time inputs.

Artificial Intelligence improves the overall customer experience which boosts business performance. Machine learning and AI is going to impact user experience in a big way in future and to remain competitive businesses have to invent ways to utilize it to formulate better customer experience.

Voice User Interface – The new wave

In 2015 when the Voice User Interface (VUI) was introduced, it created a revolution in the design of the human-machine interface. With the support of Big data and artificial intelligence, VUI can purport to provide more convenient solutions and user experience in certain industries where it’s easier to speak than operating devices manually.

Although the above list is not exhaustive, these are the challenges that the businesses may face in designing user interfaces and user experiences. User experience design has evolved as a full-fledged discipline in the recent times with an attempt to transcend the material and take the users’ perceptions to a plane of ecstasy and delight.

Brands are continuously engaged in uplifting the user experience for a competitive edge through the design of visuals, layout, sound, text, and interaction. Keeping abreast with the latest trends and the challenges will keep you informed about the changes in user experience that your brand may need for a competitive advantage.

Key Takeaways

  • A well-defined UX strategy helps businesses to grow as it provides a user experience that is focused on an approach of problem-solving at every touchpoint.
  • Making the website lightweight should still be a concern for the website and app developers as most of the users abandon browsing a site or an app if the display time is delayed.
  • Artificial Intelligence (AI) improves the overall customer experience which boosts business performance.
  • User experience design has evolved as a full-fledged discipline in the recent times with an attempt to transcend the material and take the users’ perceptions to a plane of ecstasy and delight.