Gamification in E-Commerce

Gamification is one of the most discussed subject matter since past few years. The idea of Gamification has gone beyond badges & points and is acknowledged as a process on the basis of behavioral and motivational psychology. Alongside enterprise applications, consumer serviceRead More

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Mobile Marketing beyond SMS Ads and Offers

At present, mobile marketing makes up just a tiny part of the online advertising market. However it’s prospective are pretty high thanks to its capability to distinctively target customers with interactive marketing offers at any time. That potential emerges particularly high wheRead More

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Now it’s about Consumer Engagement

Marketing area of the business has already been ‘digitized’, at least to some extent, for few years now. Digital Marketing by means of e-mail, social media, and the web is reasonably common and increasing quickly. Print marketing budget has been reduced considerably in last one yRead More

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7 Steps to Analyze Unstructured Data

Information digitization with a high volume of a multi-channel transaction has resulted in data flood. The always growing speed of digital data has forced the world’s combined data to twofold. As per Gartner report, approximately 80% data apprehended by a company is unstructured Read More

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Connecting Contact Center and Social Media

Having an unpolluted public appearance has to turn out to be a hard work for organizations around the globe. The sharp upsurge in posting of remarks, observations, comments and criticisms by customers on social media platforms has compelled close observation and engagement of a 2Read More

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A User-Friendly and Exciting Website

The word “exciting” may not be associated with informational websites. Though, there are several routes which can be taken to liven up your informational website and make it more exciting for visitors. An informational and exciting website arrests the attention of prospects.Read More

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