The conversion rate is an ideal means to measure the efficiency of a business. A company can have one of the best offerings in the market, yet most its prospects abandon the purchase and hesitate to convert into customers. Inefficient customer service has often been one of the prRead More

There are various steps taken by digital marketers to convert the website visitors into customers. However, with the ever-changing web environment, the techniques for conversion rate optimization (CRO) also have to evolve and keep up with the new trends. Otherwise, the mundane diRead More

Mistakes can be used as the stepping stones to success. The same notion can also be used as a reference in the context of designing. Trying out various options till you find the most satisfying result is the ideal way to enhance the user experience (UX) of a software application.Read More

There are many potential benefits of being able to chat directly with your website’s visitors. These advantages make live chat a critical communication platform for all businesses focused on delivering an enhanced customer experience. Live chat can be a huge advantage for online Read More

Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users aRead More

Customer engagement is defined as a non-monetary activity between the customer and a brand for understanding the customer better. It helps to build more trust and loyalty with the identification of newer marketing opportunities. In the digital age, multichannel customer engagemenRead More

Lead generation is the key concern of the marketing and sales teams, and it is imperative to not only generate leads, but sales qualified leads. The digital marketing eco space is certainly a great place to generate leads. But before even collecting the leads the question arises Read More

Call center agents answer the incoming calls of the customers or place outgoing calls remotely without meeting the customers face-to-face. In doing so, it may be obvious for them to lose sight of the bigger picture which may turn out to be a hindrance in working towards the compaRead More

According to a research study, the time spent by users on mobile phones has increased by seven minutes taking the total to 3 hours 15 minutes per day in 2017. This means adopting responsive web design (RWD) isn’t optional anymore but a mandatory requirement. Furthermore, if you wRead More

The value chain that you create for the customer would increase manifold if you combine the insights gathered from structured and unstructured data. This will help the marketers to be more targeted, creative, personalized and most importantly improve the conversion rate with a fuRead More