The expectations from the customers are higher than ever, and progressive brands have already identified the importance of customer experience (CX) in a bid to live up to those expectations. From mapping an efficient customer journey to guiding the customers through the process, Read More

If the goal of marketing is to generate value for business by creating future customers, the objective of user experience designers is to create value for the customers. The UX design practitioners work with user personas, customer journey maps and continuously test user preferenRead More

Voice search is easy and fun, and this is probably the reason why you shouldn’t get surprised if half of the searches become voice searches by 2020 as predicted by ComScore. No doubt if you want to stay abreast with the trends and harness the benefits of technology you have to opRead More

The terms UX (user experience) and UI (user interface) seem to be synonymous, but they aren’t the same. UI is, in fact, the subset of UX. User Experience (UX) is usually described as an individual’s feeling or emotions while interacting with a system or a product. These emotions Read More

Along with increasing profits every business endeavors to increase its number of customers as well. However, at the same time, it also has to retain its existing customers. It’s because, if a company keeps losing its existing customers, resulting in high churn rate, then it wouldRead More

Businesses are no longer seeking normal designers for their products. With the focus now shifted from the aesthetics and brand to end-user experience, it’s the UX designers who are being preferred to make the cut. It’s because the contemporary product is not only required to haveRead More

Digitalization has many advantages to benefit businesses. One of them is to minimize the usage of critical resources on redundant tasks. Traditionally, many business domains borne the burden of unwanted expenses spent on various repetitive activities. Subsequently, automation hasRead More

Customer Service can make or break your business, and as socialization of business has already started through social media, the distance between the two is gradually bridging. Social channels are not only used as tools for branding and positioning a business but to bring transpaRead More

In today’s customer-driven economy, customer experience (CX) is one of the key features to achieve prominence as a brand. Apparently, as customer service has to manage most of the customer-company interaction across different touch points, it’s an essential aspect of the customerRead More