12 Sep

The Role of AI in Digital Marketing

The Role of AI in Digital Marketing

Artificial Intelligence is about creating intelligent machines to perform cognitive tasks. The ability of these machines to think like humans would keep improving when they have sufficient data to identify patterns and trends. Digital Marketing (DM) is an expertise that extensively revolves around data and analytics. The ability to figure out the right insights from data is crucial to the success of any online initiative. With a massive increase in the amount of data and its sources, it’s logical to believe that AI has a vital role to play in digital marketing.

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10 Jul

How BI is different from Machine Learning

How BI is different from Machine Learning

We know that Artificial Intelligence (AI) has something to do with machine learning and so does business intelligence (BI) with statistical modeling and data science. However, the details about the key differences can be difficult to understand. If you can comprehend how each of these technologies works, then it can be a lot easier for us to recognize these differences or know how they are interrelated.

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05 Jul

What is App Store Optimization (ASO)?

App Store Optimization

The app store, which is a repository of mobile apps, has numerous third-party apps. While many are free, few of them charge you a fee, and some are available in freemium versions. (The freemium apps have only the basic version available for free, and if you want the full version, then you have to pay for it.)

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18 Jun

How IoT will lead us into the Smart Future

How IoT will lead us into the Smart Future

Internet of Things (IoT) is a seamless and massive platform through which different types of devices can connect with each other over the Internet, enabling them to share and exchange information. The devices can vary in forms and functionality, and all they need is the ability to transmit and receive data over a network. Through this, they would be able to perform useful tasks on their own without any human intervention.

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28 Mar

How to Develop a Successful Mobile App

Develop a Successful Mobile App

There are various ways for a business to establish its online presence. A functional website, pages on various social networking sites such as Facebook, LinkedIn or Instagram, or a Mobile App, are the ideal ways to communicate and engage with prospects and customers. But a Mobile app deserves a special mention. Any organizations wondering about the necessity to build its own mobile app should consider the following facts:

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15 Mar

How Automated Testing can Increase Test Efficiency

Automated Testing can Increase Test Efficiency

Automating Testing has a significant role in the lifecycle of software development. Unlike the traditional method of manual testing that is performed by humans and involves careful execution of the test steps, the Automation Testing utilizes automation tools to execute the test case suite. When the test suite is automated, it requires no further human intervention, which can have many advantages.

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