Category: Technology
Business in the Era of Personalized Customer Experience
Personalization, also known as customization, involves using technology to accommodate the differences between individuals. Here are some of the avenues that enable personalized customer experience: Web pages are personalized based on the characteristics (interests, social categoRead More
Physical to Cloud: Journey of Servers down the Years
A server is both a running instance of some software capable of accepting requests from clients, and the computer such a server runs on. Servers operate within a client-server architecture where “servers” are computer programs running to serve the requests of other prRead More
Mobile & Voice Search: Transforming User Behavior & Business – Part 2
Importance of Voice Search Voice search, also called voice-enabled search, allows the user to use a voice command to search the Internet or a portable device. Currently, voice search is commonly used in (in a narrow sense) “directory assistance”, or local search. ExamRead More
Mobile & Voice Search: Transforming User Behavior & Business – Part 1
Mobile search is an evolving branch of information retrieval services that is centered on the convergence of mobile platforms and mobile phones, or that it can be used to tell information about something and other mobile devices. Web search engine ability in a mobile form allows Read More
Tech Trends & their Impact on Brands – Volume 2
NEXT GEN CLOUD COMPUTING DELIVERING MATCHLESS EXPERIENCES We live in very interesting times. The fundamental basis of the cloud model is simple―it serves to link many devices, applications and services together in real time. Today, mobile computing has forged a strong bond with cRead More
Tech Trends & their Impact on Brands – Volume 1
Introduction Over the past decade, different technological advancements have taken center stage in various facets of our daily activities, at a searing pace. However, it is quite a challenge to incorporate various innovative technologies to the overall user experiences through efRead More
The App Economy Revolution
The number of unique mobile phone users around the world has passed 50% of the world’s total population. The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device from April 2014. To put those figures in context, Read More
Mobile to Market: Best way for Startups to shine!
The mobile phone industry in the US ushered in a couple of major changes over the last year, those that were highly impressive and necessary. While the average size of smartphone screens enlarged considerably, cellular network speeds increased, much to the delight of millions of Read More
Data Security & Compliance Methodologies
Businesses the world over have realized the importance of a robust data security architecture in the short years following the much-publicised data rupture of Target in 2013. But this is not true of companies across the board. More than being the result of a well-planned and co-oRead More
Internet of Things
Internet of Things (IoT) is a projected improvement of the web in which ordinary articles have connectivity of network, permitting them to send and get information. Phones, cars, coolers and apparently anything that can have a PC chip are rapidly getting to be a piece of the InteRead More