Category: Technology
Three Key AR and VR Trends to Watch Out For In 2018
AR (Augmented Reality) and VR (Virtual Reality) together had a promising start a few years ago. However, after a bit of a dip in the popularity, both these technologies are again predicted to have exponential growth in 2018. The increased utilization could be the result of the acRead More
Digital Marketing Trends to Watch in 2018
Over the past few years, the new trend in digital marketing has been about embracing digital transformation. Automation is steadily being accepted by various aspects of digital marketing that include SEO, PPC, Social Media, Emails and even Content. The growth of mobile, AI, AR &aRead More
Agile Project Management: The Step in The Right Direction
The specialized discipline of Software Project Management is critical to the development of value-oriented software products. By supervising the various phases of a project such as planning, implementation, testing, and deployment, it ensures the final product meets the desired oRead More
How Small Businesses Can Benefit from AI
Artificial Intelligence has been one of the hottest topics in the field of technology in the past couple of years. The debate has been centered on its usability and the type of benefits it can offer. It’s a known fact that the big players such as Amazon and Microsoft have alreadyRead More
Four New IT Trends for Digital Workplace in 2018
The workplace has always been impacted by new IT trends. Be it the way we communicate with colleagues or clients, the tools that we use to analyze data, and the type of insights we use to make critical decisions, have all undergone massive improvements in the last few years. Yet,Read More
How would big data evolve with the adoption of IoT in business
Big data is a relatively old concept which has its broad application in business. But the Internet of Things (IoT) is relatively newer, and as per estimates, IoT will add $10 to $15 trillion to the global GDP in the next two decades. You may or may not be having an activity trackRead More
How IoT can Accelerate Digital Transformation
Physical objects like a river, an engine, a tree or any household object can be fitted with sensors that would measure their physical characteristics and the changes in the surrounding environment. These sensors can measure anything from location, temperature, flow rate, vibratioRead More
The impact of Artificial Intelligence & Machine Learning on the future of Marketing
Knowledge workers such as physicians, engineers or scientists have always been one of the most sought-after professionals. It’s a traditional notion that knowledge or intelligence is an asset and is not easy to acquire and spread. Neither can the process of generating it be automRead More
What can Psychological Studies Teach Us about UX and Web Design Principles?
User Experience (UX) has many components in it, and among them, psychology plays a predominant role in increasing user engagement and conversion. Grabbing the attention of the audience and the users have always been a big challenge for the marketers, and with the competitive natuRead More
Four Benefits of Marketing Automation for SMBs
Automation, in general, is the process of optimizing an activity through the use of technology. And few business processes have the sheer number of activities that can be optimized through automation. From day-to-day tasks such as creating reports and sharing them through email, Read More