Looking at our infatuation towards the Smartphone, to say that it has become an indispensable part of our daily lives could be an understatement. One of the primary reasons for this bonhomie is that our Smartphone has evolved from a simple communication device into an omnipotent Read More

The Software-as-a-Service (SaaS) is one of the most profitable sectors with enormous potential. However, this relatively new and highly competitive realm has been dominated by big enterprises, with massive marketing budgets.Read More

When you know the destination of your journey, the process of charting out the best possible route becomes much easier. However, digital transformation is a unique expedition where the goals may not be specifically defined. Complicating it further, there is no particular directioRead More

Digital Marketing (DM) has evolved into an expertise that extensively revolves around data and analytics. The ability to figure out the right insights from data is crucial to the success of any online initiative. However, the unprecedented increase in the amount of data, as well Read More

The Internet of Things (IoT) is the new wave of technology that is taking the business by storm. The ability of various devices such as appliances and automobiles to interact with each other over the Internet is potentially one of the biggest revolutions waiting to happen in the Read More

The digitalization of global business environment has completely transformed the traditional mode of marketing communication. The previously used platforms for reaching out to the prospects and customers are getting replaced by sophisticated digital channels equipped with innovatRead More

A software development company can come across several challenges that arise due to the complexities in IT infrastructure that includes critical tasks such as installation and management of heavy-duty servers and databases. A company that provides Platform-as-a-Service (PaaS) canRead More

Click on the image to view complete infographic A CRM helps marketing, sales, and customer service functions of an enterprise to strengthen relationships between customers surging sales and is highly instrumental in growing revenue. This infographic depicts the impact of CRM on bRead More

For small businesses, mobile marketing has become imperative as research suggests that total internet browsing time per month is much higher on the smartphones. It’s no more a time to ask whether to introduce mobile marketing as we have already past the tipping point when it comeRead More