The design may be determining criteria for user experience, but the excellent and personalized content is a crucial component of a great customer experience and engagement. It is the words that give expression to your design and thus contribute heavily in delivering an engaging user experience. It may seem that design and content are two different elements, but they together create an effect for the customer to respond and take the desired action.
The design should be pleasing and devoid of distractions for a seamless user experience, but the content should fulfill the readers’ objectives and deliver them what they were looking for. Along with communicating the message to the readers, the content should gradually attract and allure users to take the desired action. These invaluable tips which run below would help you to create a great content backed user ex Content Tricks to Take Your UX Design to the Next Level.
Write for your target audience
The best practice that has often proved to be successful is to provide content according to the preferences, likes, dislikes, and interests of the target audience. The analytics would provide you enough data about the customers’ persona. The preferences and behavioral patterns of the targeted market need to undergo thorough assessment before planning for the content. Fitting the preferences is the prototype would make the content much more relevant while also help in renewing the engagement continuously.
The writing should focus on a smooth and engaging reading experience for the users rather than emphasize on the SEO perspectives. SEO is no doubt necessary for the website to be visible to the search engines but it should be done keeping the customers in mind and not at the cost of distorting the flow of writing.
Understand the stage in the buying process
Once you have drawn the persona of the user, it would certainly act as a guideline for creating suitable content, but it is equally important to know which stage of the buying process the user is in. Knowing the customers’ stage in the buying cycle would help you understand the type of questions they might have. The content should attempt to answer these issues the user may be looking for. This would help the users to remain on your site and look for more information.
Do not be too persuasive
It is to some extent true that the content you write is to persuade the readers to take the desired action. Being too persuasive in the tone of the writing and forcing the users to take any action can prove to be harmful. The content should rather highlight the benefits for the users to perform a certain task. This would make the users think about the advantages and benefits if they buy your product or perform any action. An example would be, if you want the users to perform any task like subscribing to your mailing list, you can offer an eBook for free. Persuading the users to click on the CTA button like sign-up may seem forceful but letting them download a free eBook is like making them feel special by giving them a favor.
Present the key facts
The reading habits of online content of different people are markedly different. Few scan it, others look for information, and yet others look for content that would grab their attention, unlike a book which is read cover to cover. This necessitates that you present all the key facts straight away in a manner that it grabs the attention. Make sure that the content is short, concise, and to the point with proper subheadings which clearly illustrates what the paragraph is about.
Use appropriate tone
Along with the presentation of the key facts and the flow, the tone is equally important to keep the users engaged with your content. Usage of industry jargons and flashy terms distorts the communication of the message. The best practice is to use a conversational tone and simple language to drive your point home. Another important point that’s worth mentioning is not to stuff with too much information, especially on the home page. It is true that you have more knowledge about the product, but the customer may look for initial information. The best practice is to keep it at the level of the customers and feed them with the information that would help them solve their problem without going deeper into the subject. A wise way to address this issue and avoid these mistakes is to hire a professional writing service.
It is well evident that the content and the design has to be in sync to create a pleasurable experience for your users and readers. The content and the design are pretty much interdependent and have to be designed keeping the effect of both on users in mind. Both should be carefully crafted maintaining the audience in mind which provides the users all the information they need in a most engaging manner.
- Along with the presentation of the key facts and the flow, the tone is equally important to keep the users engaged with your content.
- Make sure that the content is short, concise and to the point with proper subheadings which clearly illustrates what the paragraph is about.
- The content and the design are pretty much interdependent and have to be created keeping the audience in mind so that it provides all information they need in an engaging manner.