Businesses are no longer seeking normal designers for their products. With the focus now shifted from the aesthetics and brand to end-user experience, it’s the UX designers who are being preferred to make the cut. It’s because the contemporary product is not only required to have the capability that excites the users with its features but also keep them delighted with its functionality and sustainability. These value additions are possible only if the designers are able to create a multi-faceted system designed to exemplify an ideal user experience.
The system can be anything from a website to a mobile application, and an ideal UX design would be the one that can get a high rating on various parameters. These could notably include efficiency, utility, accessibility, performance, etc. However, the concept of UX is still intriguing for many, and these are some of the tips that can minimize the misconceptions associated with it.
Most systems are primarily designed to be used by humans. However, like all other aspects, usability is not the dominant factor in the UX design. It’s because, a system can have a highly usable design and yet may not be able to deliver the required experience. Similarly, it can be aesthetically pleasing to a user’s eye, but may fall short on other critical factors. Hence, each of the factors has to be meticulously evaluated to ensure an ideal mix.
The UX design contextually connects all the aspects of a system, and is not constrained to the type and dimensions of the device being used. Also, it is not limited only to the interface of a system being designed, but is a complete ecosystem in itself. It is usually created from scratch with a sole aim of the providing a holistic experience to the users, where all aspects are contextually interconnected with each other uniformly.
Agile & Futuristic
The UX designers have to consider a number of specifications as part of the project deliverables. They might be required to interact with the various stakeholders, while also ideate new features to meet the end-user expectations. To ensure this, they have to be extensively agile in their approach. To ensure the project incorporates compelling benefits and competitive advantage, they have to keep track of the competitive analysis. By being aware of the competition, they can identify new opportunities, which can help achieve the competitive edge.
Similarly, they also have to be futuristic in their approach. They have to consider a vast range of user personas that can be identified through research on behavioral patterns. The designers should also incorporate User Journeys, Experience Maps and User Flows to illustrate the visual representations of the needs, expectations, anxieties, and goals of the target groups.
While a system is designed for the users, a UX design goes beyond mere utility. While sticking to a defined set of business goals, the design also has to meet the ultimate vision for which the product is being created. To put it in simple terms, it has to satisfy the basic objective of the business, which is all about sustenance through profit and growth. If the design ignores this basic criterion, the primary objective of creating the product could be lost.
Moreover, a viable design, in general, would be able to adhere to a consistent framework that complies with every business requirement. While it has to be Measurable, it also has to be Realistic and Actionable at the same time.
In addition, it has to go live at the right instance for the business to garner the competitive advantage, for which it also has to be well-timed. By being able to combine the design with business goals and strategy, the primary objective of an ideal UX design can be achieved.
- The focus of design has already shifted from aesthetics and brand to end-user experience.
- An ideal UX design would be the one that can get a high rating on various parameters that together define a holistic experience.
- The UX design contextually connects all the aspects of a system, and is not constrained to the type and dimensions of the device being used.
- Designers have to be extensively agile and futuristic in their approach.