How would big data evolve with the adoption of IoT in business
Big data is a relatively old concept which has its broad application in business. But the Internet of Things (IoT) is relatively newer, and as per estimates, IoT will add $10 to $15 trillion to the global GDP in the next two decades. You may or may not be having an activity trackRead More
Four Simple Tips to Reduce Customer Churn
Along with increasing profits every business endeavors to increase its number of customers as well. However, at the same time, it also has to retain its existing customers. It’s because, if a company keeps losing its existing customers, resulting in high churn rate, then it wouldRead More
How IoT can Accelerate Digital Transformation
Physical objects like a river, an engine, a tree or any household object can be fitted with sensors that would measure their physical characteristics and the changes in the surrounding environment. These sensors can measure anything from location, temperature, flow rate, vibratioRead More
Four Key facts about UX Design
Businesses are no longer seeking normal designers for their products. With the focus now shifted from the aesthetics and brand to end-user experience, it’s the UX designers who are being preferred to make the cut. It’s because the contemporary product is not only required to haveRead More
Critical Business Verticals that Need Urgent Automation
Digitalization has many advantages to benefit businesses. One of them is to minimize the usage of critical resources on redundant tasks. Traditionally, many business domains borne the burden of unwanted expenses spent on various repetitive activities. Subsequently, automation hasRead More
How to Improve Customer Service and Experience Through Social Media
Customer Service can make or break your business, and as socialization of business has already started through social media, the distance between the two is gradually bridging. Social channels are not only used as tools for branding and positioning a business but to bring transpaRead More
The impact of Artificial Intelligence & Machine Learning on the future of Marketing
Knowledge workers such as physicians, engineers or scientists have always been one of the most sought-after professionals. It’s a traditional notion that knowledge or intelligence is an asset and is not easy to acquire and spread. Neither can the process of generating it be automRead More
The Impact of Big Data on Mortgage Industry
The process of real-estate mortgage or refinancing is essentially a discreet transaction between the lender and the borrower. Apparently, the success of each transaction is dependent on the history of both the parties. While the borrower searches for a lender with repute, the lenRead More
Five Innovative Tips to Enhance Contact Center Training
In today’s customer-driven economy, customer experience (CX) is one of the key features to achieve prominence as a brand. Apparently, as customer service has to manage most of the customer-company interaction across different touch points, it’s an essential aspect of the customerRead More
What can Psychological Studies Teach Us about UX and Web Design Principles?
User Experience (UX) has many components in it, and among them, psychology plays a predominant role in increasing user engagement and conversion. Grabbing the attention of the audience and the users have always been a big challenge for the marketers, and with the competitive natuRead More