How Social Media Impacts the Customer Journey
A customer’s journey from awareness to purchase goes through many behavioral stages and touch-points. But, can Social Media help the marketers discover the exact moments that help them succeed in converting the online-audience to customers? For this, marketers need to identify anRead More
Application Development Life Cycle: Fundamentals and Innovations
Application Development Life Cycle is the term used to illustrate the comprehensive process encompassing the various procedures followed in application development. It begins with identification of requirements, and going through several constructive stages, the course of action Read More
Customer Experience Management – Free eBook
Customer experience management (CEM) is about managing the customer-interactions to exceed their expectations. It aims to elevate customer satisfaction to achieve customer delight and maximize the intuitive aspects of loyalty and advocacy. Constantly growing in importance, the doRead More
SaaS Support Best Practices: How to achieve a perfect framework?
The changing face of today’s business landscape has led to a remarkable elevation in the role of Support among various business-functions. Support is vital for the growth and success of a business and, in few years from now, will be the only differentiating factor among competitoRead More
Prioritizing Finance and Accounting for Better Outcomes
Massive transformations have been the order of the day in the Finance and Accounting (F&A) domain. The dynamics of the marketplace have been altered, such that, there are opportunities galore for all the main players in this arena — Providers and Enterprises. Given the phenomRead More
How Right User Experience Can Maximize Your Business Profits?
If you feel creating a notable user experience (UX) of your website is not directly related to your revenues, think again. A research has shown that more than 47% of your potential customers visit your company’s website to check out the products/services. Going by the statistics,Read More
Email Marketing in 2017: Key Predictions
The rise of social media heralded an uncomfortable existence for email marketing. It even got to a point of being considered archaic and was ignored in favour of some trailblazing features offered by social media. But email marketing stood its ground and persisted to be one of thRead More
Key Benefits of Agile Development Methodology and Testing
Today when business-cycles are getting faster and more dynamic, the only way businesses can survive is by turning more Agile. This is even more important for software firms. It’s because they have to deal with a market which is quick to embrace new innovations and also keeps chanRead More
5 Ways Cloud Computing Can Increase your Business Productivity
Before comprehending the advantages, let’s assimilate what cloud computing essentially is all about. Cloud computing depicts a network of remote computers to process and store, and also manage the enterprise data and applications. By allowing the IT operations of an organization Read More
How Financial firms are driving results using Big Data?
There are many reasons Big Data can no more be considered a mere buzzword, as it has already turned into a business imperative. The huge opportunities it offers to extract value from business-information can no longer be ignored by organizations. For instance, financial services Read More