12 Sep

The Role of AI in Digital Marketing

The Role of AI in Digital Marketing

Artificial Intelligence is about creating intelligent machines to perform cognitive tasks. The ability of these machines to think like humans would keep improving when they have sufficient data to identify patterns and trends. Digital Marketing (DM) is an expertise that extensively revolves around data and analytics. The ability to figure out the right insights from data is crucial to the success of any online initiative. With a massive increase in the amount of data and its sources, it’s logical to believe that AI has a vital role to play in digital marketing.

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30 Aug

How Professional Tax Reporting Works

How professional Tax Reporting works

The primary aim of a Tax report is to accrue all types of tax liens clouding a property’s title. The information provided by the report includes the status and figures of vesting property tax that the owner of the property has to pay to municipal bodies, banks, and lending institutions. The comprehensive statement is vital for carrying out various financial and commercial transactions related to the property such as the pre-closure of a mortgage loan or the eventual sale of the property.

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16 Aug

Digitalization of Customer-Experience: Four Key Steps to follow

Digitalization of Customer-Experience

Last few years have seen a surge in competition among brands to deliver end-to-end customer experience (CX). The exponential increase in online users, along with the ever improving connectivity between businesses and consumers, are the prime factors that have forced enterprises to focus on digital customer experience. Apparently, it has evolved as one of the ideal methods to keep pace with the target audience. Moreover, digitalization has also opened up many opportunities for businesses to surge ahead of their competitors.

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31 Jul

Five Current Trends in the Housing Industry

Five Current Trends in the Housing Industry

There seems to be no end to the price boom in the housing industry. As the trend of rising home prices is yet to reach its peak, players in the market are having their own thoughts about the scenario. Discussed below are some exciting insights that demonstrate different perspectives on the market. However, irrespective of the differences in viewpoints, we can be confident about the market’s health, which is only getting stronger by the day.

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10 Jul

How BI is different from Machine Learning

How BI is different from Machine Learning

We know that Artificial Intelligence (AI) has something to do with machine learning and so does business intelligence (BI) with statistical modeling and data science. However, the details about the key differences can be difficult to understand. If you can comprehend how each of these technologies works, then it can be a lot easier for us to recognize these differences or know how they are interrelated.

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05 Jul

What is App Store Optimization (ASO)?

App Store Optimization

The app store, which is a repository of mobile apps, has numerous third-party apps. While many are free, few of them charge you a fee, and some are available in freemium versions. (The freemium apps have only the basic version available for free, and if you want the full version, then you have to pay for it.)

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28 Jun

Does Lowest Mortgage Rate always mean the Best Mortgage deal?

Best Mortgage deal

The interest rate is a proportion of the total amount loaned, customarily expressed in percentage of the sum. As the duration of most mortgage loans run for many years, even a minor reduction in the interest can correspond to significant savings in the overall repayable amount of the loan over its lifetime. However, it’s not the interest rate that can increase the projected monthly mortgage payment.

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