Video Marketing: Latest Tool of Choice for Marketers
Businesses are always on the lookout for new and improved ways by which to stand out from market competition. Several parameters come into play within organizations such as for example, leadership skills, robust offerings and of course, impressive service. But will these attributRead More
Mobile & Voice Search: Transforming User Behavior & Business – Part 2
Importance of Voice Search Voice search, also called voice-enabled search, allows the user to use a voice command to search the Internet or a portable device. Currently, voice search is commonly used in (in a narrow sense) “directory assistance”, or local search. ExamRead More
Mobile & Voice Search: Transforming User Behavior & Business – Part 1
Mobile search is an evolving branch of information retrieval services that is centered on the convergence of mobile platforms and mobile phones, or that it can be used to tell information about something and other mobile devices. Web search engine ability in a mobile form allows Read More
Advantages of Outsourcing Finance and Accounting
Massive transformations have been the order of the day in the Finance and Accounting (F&A) domain. The dynamics of the marketplace have been altered, such that, there are opportunities galore for all the main players in this arena—Providers and Enterprises. Given the phenomenRead More
Importance of Predictive Analytics in Business
Predictive analytics is an area of data mining that deals with extracting information from data and using it to predict trends and behavior patterns. Often the unknown event of interest is in the future, but predictive analytics can be applied to any type of unknown whether it beRead More
Customer Engagement: Emerging Trends and Forecast
This is well and truly the Age of the Customer, for it is the customer who drives businesses and therefore, sets priorities that organizations need to follow and try to fulfill. Technology in its various forms has come to constitute an agent of change, never witnessed before. AgaRead More
UX Design: At the Heart of Application Development – Part 2
In the last edition, we learned that User Experience (UX) defines the manner in which an individual responds when interacting and interfacing with a system. These systems encompass a wide range and they include websites, web applications, and desktop software. All of this has beeRead More
UX Design: At the Heart of Application Development – Part 1
We now know that the success, or the lack thereof, among handheld devices depends largely on whether pre and post-installed apps are intuitive. After all, reputation counts for much in this industry. However, in their blind rush to get their applications out in the market, develoRead More
Enhance Customer Experience with efficient Contact Centers for Better Outcomes
Reams of newsprint and website real estate have been dedicated to unraveling the principles of a successful customer experience . Every company wishes to be the exemplar in this field and aspires to attain the ultimate goal of customer satisfaction. Nowhere does one find the needRead More
Tech Trends & their Impact on Brands – Volume 2
NEXT GEN CLOUD COMPUTING DELIVERING MATCHLESS EXPERIENCES We live in very interesting times. The fundamental basis of the cloud model is simple―it serves to link many devices, applications and services together in real time. Today, mobile computing has forged a strong bond with cRead More