The conversion rate is an ideal means to measure the efficiency of a business. A company can have one of the best offerings in the market, yet most its prospects abandon the purchase and hesitate to convert into customers. Inefficient customer service has often been one of the primary reasons for low conversion.
There are various steps taken by digital marketers to convert the website visitors into customers. However, with the ever-changing web environment, the techniques for conversion rate optimization (CRO) also have to evolve and keep up with the new trends. Otherwise, the mundane digital initiatives can end up making the brand irrelevant.
There are many potential benefits of being able to chat directly with your website’s visitors. These advantages make live chat a critical communication platform for all businesses focused on delivering an enhanced customer experience.
Live chat can be a huge advantage for online business models, especially e-commerce. It’s because the platform enables the businesses to attend to their online customers in the same way as they would with customers in their physical store.
There are various ways for a business to establish its online presence. A functional website, pages on various social networking sites such as Facebook, LinkedIn or Instagram, or a Mobile App, are the ideal ways to communicate and engage with prospects and customers. But a Mobile app deserves a special mention. Any organizations wondering about the necessity to build its own mobile app should consider the following facts:
Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop users. With all this in the fray, you must be thinking of formulating new engagement strategies for your audience accessing your site on the mobile phones. You are not wrong as it is the ripe time to do so.
Customer engagement is defined as a non-monetary activity between the customer and a brand for understanding the customer better. It helps to build more trust and loyalty with the identification of newer marketing opportunities. In the digital age, multichannel customer engagement is slowly becoming mandatory as customers want a multichannel presence as they are present in multiple channels and expect their favorite brands to be present as well. This helps in both proactive and reactive engagement of customers making brands identify new marketing initiatives. It helps in reducing customer churn by identifying predictive customer behaviors that indicate the probability of customers becoming disengaged. Multichannel customer engagement also drives higher value and helps in building more brand loyalty and creating a long-term relationship.
Automating Testing has a significant role in the lifecycle of software development. Unlike the traditional method of manual testing that is performed by humans and involves careful execution of the test steps, the Automation Testing utilizes automation tools to execute the test case suite. When the test suite is automated, it requires no further human intervention, which can have many advantages.
A healthy credit score is crucial for your financial fitness as it determines your credit worthiness, and is usually the first thing referred by lending institutions.
Lead generation is the key concern of the marketing and sales teams, and it is imperative to not only generate leads, but sales qualified leads. The digital marketing eco space is certainly a great place to generate leads. But before even collecting the leads the question arises why would anyone give their contact details and other information. It won’t be certainly for you to contact them and sell them your products and services.