There are various ways for a business to establish its online presence. A functional website, pages on various social networking sites such as Facebook, LinkedIn or Instagram, or a Mobile App, are the ideal ways to communicate and engage with prospects and customers. But a Mobile app deserves a special mention. Any organizations wondering about the necessity to build its own mobile app should consider the following facts:
Mobile responsive sites have settled as a norm and by now you must have decided to go on full throttle on your mobile strategy. Google has already introduced the mobile-first strategy which would consider the mobile ranking of the page as final. Statistics say that mobile users are on the rise like never before and has already superseded the desktop users. With all this in the fray, you must be thinking of formulating new engagement strategies for your audience accessing your site on the mobile phones. You are not wrong as it is the ripe time to do so.
Customer engagement is defined as a non-monetary activity between the customer and a brand for understanding the customer better. It helps to build more trust and loyalty with the identification of newer marketing opportunities. In the digital age, multichannel customer engagement is slowly becoming mandatory as customers want a multichannel presence as they are present in multiple channels and expect their favorite brands to be present as well. This helps in both proactive and reactive engagement of customers making brands identify new marketing initiatives. It helps in reducing customer churn by identifying predictive customer behaviors that indicate the probability of customers becoming disengaged. Multichannel customer engagement also drives higher value and helps in building more brand loyalty and creating a long-term relationship.
Automating Testing has a significant role in the lifecycle of software development. Unlike the traditional method of manual testing that is performed by humans and involves careful execution of the test steps, the Automation Testing utilizes automation tools to execute the test case suite. When the test suite is automated, it requires no further human intervention, which can have many advantages.
A healthy credit score is crucial for your financial fitness as it determines your credit worthiness, and is usually the first thing referred by lending institutions.
Lead generation is the key concern of the marketing and sales teams, and it is imperative to not only generate leads, but sales qualified leads. The digital marketing eco space is certainly a great place to generate leads. But before even collecting the leads the question arises why would anyone give their contact details and other information. It won’t be certainly for you to contact them and sell them your products and services.
Call center agents answer the incoming calls of the customers or place outgoing calls remotely without meeting the customers face-to-face. In doing so, it may be obvious for them to lose sight of the bigger picture which may turn out to be a hindrance in working towards the company’s goals. In such a work setting an effective performance management system removes any guesswork and introduces clear and shared goals promoting success with the timely achievement of objectives.
According to a research study, the time spent by users on mobile phones has increased by seven minutes taking the total to 3 hours 15 minutes per day in 2017. This means adopting responsive web design (RWD) isn’t optional anymore but a mandatory requirement. Furthermore, if you want your site to be visible in the search results, RWD is a must as a website’s mobile viewing experience is factored in the SEO algorithm of Google which makes it even more significant.
AR (Augmented Reality) and VR (Virtual Reality) together had a promising start a few years ago. However, after a bit of a dip in the popularity, both these technologies are again predicted to have exponential growth in 2018. The increased utilization could be the result of the acceptance they have gained in the industries that had previously been reluctant to use them.
The value chain that you create for the customer would increase manifold if you combine the insights gathered from structured and unstructured data. This will help the marketers to be more targeted, creative, personalized and most importantly improve the conversion rate with a fulfillment of the marketing objectives more easily.