Importance of Predictive Analytics in Business
Predictive analytics is an area of data mining that deals with extracting information from data and using it to predict trends and behavior patterns. Often the unknown event of interest is in the future, but predictive analytics can be applied to any type of unknown whether it beRead More
Customer Engagement: Emerging Trends and Forecast
This is well and truly the Age of the Customer, for it is the customer who drives businesses and therefore, sets priorities that organizations need to follow and try to fulfill. Technology in its various forms has come to constitute an agent of change, never witnessed before. AgaRead More
UX Design: At the Heart of Application Development – Part 2
In the last edition, we learned that User Experience (UX) defines the manner in which an individual responds when interacting and interfacing with a system. These systems encompass a wide range and they include websites, web applications, and desktop software. All of this has beeRead More
UX Design: At the Heart of Application Development – Part 1
We now know that the success, or the lack thereof, among handheld devices depends largely on whether pre and post-installed apps are intuitive. After all, reputation counts for much in this industry. However, in their blind rush to get their applications out in the market, develoRead More
Enhance Customer Experience with efficient Contact Centers for Better Outcomes
Reams of newsprint and website real estate have been dedicated to unraveling the principles of a successful customer experience . Every company wishes to be the exemplar in this field and aspires to attain the ultimate goal of customer satisfaction. Nowhere does one find the needRead More
Tech Trends & their Impact on Brands – Volume 2
NEXT GEN CLOUD COMPUTING DELIVERING MATCHLESS EXPERIENCES We live in very interesting times. The fundamental basis of the cloud model is simple―it serves to link many devices, applications and services together in real time. Today, mobile computing has forged a strong bond with cRead More
Tech Trends & their Impact on Brands – Volume 1
Introduction Over the past decade, different technological advancements have taken center stage in various facets of our daily activities, at a searing pace. However, it is quite a challenge to incorporate various innovative technologies to the overall user experiences through efRead More
The App Economy Revolution
The number of unique mobile phone users around the world has passed 50% of the world’s total population. The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device from April 2014. To put those figures in context, Read More
Social Media: The World is Watching you
There are a million and one ways to stay in touch with your near and dear ones and entertain yourself, on Social Media these days. Posts, status updates, comments, instant messages, video uploads, tweets, and texts have become an integral part of our lives. The supreme digital woRead More
B2B Content Strategy: The new Marketing Mantra
Enterprises both big and small in virtually every domain have awoken to the need for a robust B2B content marketing. Immersed in a cauldron of competition firms realize that ‘Content is King’ especially in reaching out to potential and loyal B2B customers in myriad ways. This plaRead More