Orchestrate Blog – Page 5 of 40 – Solutions for Higher Performance

20 Feb

Why Responsive Web Design is the Key to Higher Engagement

According to a research study, the time spent by users on mobile phones has increased by seven minutes taking the total to 3 hours 15 minutes per day in 2017. This means adopting responsive web design (RWD) isn’t optional anymore but a mandatory requirement. Furthermore, if you want your site to be visible in the search results, RWD is a must as a website’s mobile viewing experience is factored in the SEO algorithm of Google which makes it even more significant.

15 Feb

Three Key AR and VR Trends to Watch Out For In 2018

AR (Augmented Reality) and VR (Virtual Reality) together had a promising start a few years ago. However, after a bit of a dip in the popularity, both these technologies are again predicted to have exponential growth in 2018. The increased utilization could be the result of the acceptance they have gained in the industries that had previously been reluctant to use them.

13 Feb

5 Ways to Leverage Unstructured Data for Marketing Effectiveness

The value chain that you create for the customer would increase manifold if you combine the insights gathered from structured and unstructured data. This will help the marketers to be more targeted, creative, personalized and most importantly improve the conversion rate with a fulfillment of the marketing objectives more easily.

08 Feb

Top 10 Popular Blogs on Mortgage Industry

The ever-evolving mortgage industry has made the enterprises to seek specialized integrated mortgage services. Orchestrate Technologies, LLC, with its expertise in mortgage service and infrastructure can provide the required capabilities to businesses across the industry. The dynamic landscape has lending institutions looking for innovative solutions to meet fluctuating demand and counter the pertinently changing rules and regulations while being able to provide an enhanced experience to the clients.

06 Feb

Digital Marketing Trends to Watch in 2018

Over the past few years, the new trend in digital marketing has been about embracing digital transformation. Automation is steadily being accepted by various aspects of digital marketing that include SEO, PPC, Social Media, Emails and even Content. The growth of mobile, AI, AR & VR, has also contributed towards the integration of automation with customer life-cycle.

01 Feb

How the New Tax Law Will Affect Homeowners

As the new changes in the Tax plan have been signed into law, speculations about the bill are over. However, interpreting it for all practical purposes has now begun. Existing house-owners, and especially those who are looking to buy new homes, could be affected by the new changes. The new rules, which are not very different from the predictions made by the experts, are as follows:

30 Jan

Agile Project Management: The Step in The Right Direction

The specialized discipline of Software Project Management is critical to the development of value-oriented software products. By supervising the various phases of a project such as planning, implementation, testing, and deployment, it ensures the final product meets the desired objectives. Without capable project management, the development teams may run the risk of pursuing inappropriate project goals.

25 Jan

Three Current Trends that Could Transform Customer Experience in 2018

The expectations from the customers are higher than ever, and progressive brands have already identified the importance of customer experience (CX) in a bid to live up to those expectations. From mapping an efficient customer journey to guiding the customers through the process, CX has turned into a vital link that businesses need to stay connected with their customers. Even in 2018, CX would continue to be the primary factor required for building the customer’s trust, and a brand’s identity.

23 Jan

Why Should Marketing and UX Design Work Together

If the goal of marketing is to generate value for business by creating future customers, the objective of user experience designers is to create value for the customers. The UX design practitioners work with user personas, customer journey maps and continuously test user preferences to uncover their needs and want to help customers accomplish those most conveniently. This ability to serve the customers with a compelling design for accomplishing the required tasks surely requires a deeper understanding of their behavior, needs, wants, and aims. Of course, these insights are obtained from research and analytics.

18 Jan

Four Trends that could help Digital Mortgage evolve in 2018

Many things differentiate Digital mortgage from a traditional mortgage that is applied online. An online application typically involves consumers performing a lot of data entry and providing additional documentation. On the other hand, digital mortgage intends to utilize technology and big data to eliminate a lot of manual procedures out of the process. The aim is to accelerate the origination of the mortgage by minimizing the tasks that are completed by the consumer.