User Experience (UX) is usually described as an individual’s feeling or emotions while interacting with a system or a product. These emotions together combine to form the person’s thoughts and perceptions about the system on various aspects such as ease of use, utility, and efficiency.
Artificial Intelligence has been one of the hottest topics in the field of technology in the past couple of years. The debate has been centered on its usability and the type of benefits it can offer. It’s a known fact that the big players such as Amazon and Microsoft have already invested substantially in developing the technology.
However, what needs to be seen, if these benefits could also help small and medium-sized businesses (SMBs). Discussed below are some of the areas in which small businesses could benefit from AI.
The workplace has always been impacted by new IT trends. Be it the way we communicate with colleagues or clients, the tools that we use to analyze data, and the type of insights we use to make critical decisions, have all undergone massive improvements in the last few years. Yet, it seems the digitalization of the workplace would continue for long. Even in 2018, we could see various IT trends leaving a profound impact on how we work. Let’s discuss some of these trends in detail.
Big data is a relatively old concept which has its broad application in business. But the Internet of Things (IoT) is relatively newer, and as per estimates, IoT will add $10 to $15 trillion to the global GDP in the next two decades. You may or may not be having an activity tracker that can communicate with your smartphone or the lights in your home may or may not be controlled remotely through your smartphone, but IoT will substantially affect your lives soon. Within three to five years you will surely have one of these gadgets with IoT transforming your daily life to a great extent. These predictions are not made based on the fact how cool these products are, but an even more intriguing point is that Internet of Things is sure to change the business at the fundamental level very soon.
Along with increasing profits every business endeavors to increase its number of customers as well. However, at the same time, it also has to retain its existing customers. It’s because, if a company keeps losing its existing customers, resulting in high churn rate, then it would find it difficult to grow, even after adding a considerable number of new customers every month.
Physical objects like a river, an engine, a tree or any household object can be fitted with sensors that would measure their physical characteristics and the changes in the surrounding environment. These sensors can measure anything from location, temperature, flow rate, vibration or anything that can be quantified. Low powered networking technologies allow these data to be shared across devices and data centers. In simple terms, this is the working principle of the internet of things (IoT).
Businesses are no longer seeking normal designers for their products. With the focus now shifted from the aesthetics and brand to end-user experience, it’s the UX designers who are being preferred to make the cut. It’s because the contemporary product is not only required to have the capability that excites the users with its features but also keep them delighted with its functionality and sustainability. These value additions are possible only if the designers are able to create a multi-faceted system designed to exemplify an ideal user experience.
Digitalization has many advantages to benefit businesses. One of them is to minimize the usage of critical resources on redundant tasks. Traditionally, many business domains borne the burden of unwanted expenses spent on various repetitive activities. Subsequently, automation has played a vital role in eliminating those costs.
Customer Service can make or break your business, and as socialization of business has already started through social media, the distance between the two is gradually bridging. Social channels are not only used as tools for branding and positioning a business but to bring transparency, many organizations have chosen it to be the customer service weapon.
Knowledge workers such as physicians, engineers or scientists have always been one of the most sought-after professionals. It’s a traditional notion that knowledge or intelligence is an asset and is not easy to acquire and spread. Neither can the process of generating it be automated. However, the advent of Artificial Intelligence has changed it all forever.