What can Psychological Studies Teach Us about UX and Web Design Principles?
User Experience (UX) has many components in it, and among them, psychology plays a predominant role in increasing user engagement and conversion. Grabbing the attention of the audience and the users have always been a big challenge for the marketers, and with the competitive natuRead More
Four Benefits of Marketing Automation for SMBs
Automation, in general, is the process of optimizing an activity through the use of technology. And few business processes have the sheer number of activities that can be optimized through automation. From day-to-day tasks such as creating reports and sharing them through email, Read More
Four Savvy Tips to Improve Saas Conversions
Software as a Service (SaaS) has witnessed a boom ever since the evolution of cloud computing. Also, the leveled platform offered by the industry to the Small and Medium Sized Business (SMBs), which enables them to match the value propositions offered by bigger players, has addedRead More
5 Facts On Reverse Mortgage – Infographic
A reverse mortgage (RM) is just the type of mortgage loan, which is reserved for older homeowners. Being a type of home equity loan, it is usually repaid after the borrower(s) moves out or expire(s). While it is often considered a last-resort source of income, RM has become a popRead More
How to Improve Customer Experience with VR (Virtual Reality)
There’s no disagreement about the incredible potential VR (Virtual Reality), which has been one of the hottest topics of discussions in recent times. Most people are excited by the amazing immersive experience offered by VR, and companies such as Oculus, Microsoft, and Vive have Read More
How Agile Methodology Can Optimize Web Development
Creating and launching a product website successfully can be a significant accomplishment. The website provides a much-needed convenience to both the existing and potential customers, while it’s also a vital channel to build a long-lasting relationship with them. In turn, it helpRead More
Key Tips to Maximize Customer Experience Using Proactive Chat
Not all users visiting your website make a voluntary effort to reach out to seek what they want. It’s you who has to motivate them and engage them to interact. Having a contact center service that proactively initiates a conversation with your website visitors is an ideal way to Read More
Effective lead magnet ideas to convert visitors to leads
Once you’ve finished building a website to attract visitors, it’s apparent to start talking about the earnings. However, you’ve still got to convert those visitors into customers before even thinking about profit. Apparently, not every individual who visits your website would turRead More
How Changing Trends can Impact the Dynamics of the US Mortgage Industry
As the mortgage industry continues to consolidate, the capital and the cost of origination could keep increasing due to the changes in the regulations. The massive mortgage industry makes mortgage services accessible to millions of ordinary citizens, and the continued low rates hRead More
Why AI is the future of Sales & Marketing?
The primary concern of any product-based business is to manufacture a product, while a service-based company focuses on offering specialized services. However, their common objective is to make a profit, for which they have to depend on their Sales and Marketing divisions.Read More