How to Improve Customer Service and Experience Through Social Media
Customer Service can make or break your business, and as socialization of business has already started through social media, the distance between the two is gradually bridging. Social channels are not only used as tools for branding and positioning a business but to bring transpaRead More
The impact of Artificial Intelligence & Machine Learning on the future of Marketing
Knowledge workers such as physicians, engineers or scientists have always been one of the most sought-after professionals. It’s a traditional notion that knowledge or intelligence is an asset and is not easy to acquire and spread. Neither can the process of generating it be automRead More
The Impact of Big Data on Mortgage Industry
The process of real-estate mortgage or refinancing is essentially a discreet transaction between the lender and the borrower. Apparently, the success of each transaction is dependent on the history of both the parties. While the borrower searches for a lender with repute, the lenRead More
Five Innovative Tips to Enhance Contact Center Training
In today’s customer-driven economy, customer experience (CX) is one of the key features to achieve prominence as a brand. Apparently, as customer service has to manage most of the customer-company interaction across different touch points, it’s an essential aspect of the customerRead More
What can Psychological Studies Teach Us about UX and Web Design Principles?
User Experience (UX) has many components in it, and among them, psychology plays a predominant role in increasing user engagement and conversion. Grabbing the attention of the audience and the users have always been a big challenge for the marketers, and with the competitive natuRead More
Four Benefits of Marketing Automation for SMBs
Automation, in general, is the process of optimizing an activity through the use of technology. And few business processes have the sheer number of activities that can be optimized through automation. From day-to-day tasks such as creating reports and sharing them through email, Read More
Four Savvy Tips to Improve Saas Conversions
Software as a Service (SaaS) has witnessed a boom ever since the evolution of cloud computing. Also, the leveled platform offered by the industry to the Small and Medium Sized Business (SMBs), which enables them to match the value propositions offered by bigger players, has addedRead More
5 Facts On Reverse Mortgage – Infographic
A reverse mortgage (RM) is just the type of mortgage loan, which is reserved for older homeowners. Being a type of home equity loan, it is usually repaid after the borrower(s) moves out or expire(s). While it is often considered a last-resort source of income, RM has become a popRead More
How to Improve Customer Experience with VR (Virtual Reality)
There’s no disagreement about the incredible potential VR (Virtual Reality), which has been one of the hottest topics of discussions in recent times. Most people are excited by the amazing immersive experience offered by VR, and companies such as Oculus, Microsoft, and Vive have Read More
How Agile Methodology Can Optimize Web Development
Creating and launching a product website successfully can be a significant accomplishment. The website provides a much-needed convenience to both the existing and potential customers, while it’s also a vital channel to build a long-lasting relationship with them. In turn, it helpRead More