Social, Mobile, Analytics and Cloud (SMAC) are slowly but surely changing the dynamics of business enterprises around the world. We all are aware of these four domains and the inordinate amount of influence they have on brands regardless of whether they are B2B or B2C organizations. But the confluence of these four technologies is giving enterprises, especially the ones in the IT domain, a new lease of life to deliver highly sought-after products and solutions.
SMAC is the acronym coined by the IT industry doyens to represent the culmination of Social-Mobile-Analytics-Cloud and its far-reaching impact on business systems. Today the social networking phenomenon that took off in the last decade has truly reached herculean proportions with total worldwide social media users surpassing the 2 billion mark. The same is the case with the number of smartphone users worldwide which too would soon be touching the 2 billion mark.
Thus old ways of doing business need to be abandoned if IT enterprises are to stay competitive in an increasing customer-centric world. The “SMAC stack” is the new terminology to denote the combined power of the four domains. This is enabling the creation of forward-looking, hyper-intelligent platforms for designing and developing cutting-edge software solutions that solve tomorrow’s highly challenging problems regardless of the business domain in which it would be deployed.
The whole world is rapidly being connected thanks to the overreaching powers of the social media. This makes collaboration and communication simple. It is easy to listen to the voice of the end user and also to network with the right set of influencers.
The rise of mobile technology means today every application is available on the mobile device form factor making it imperative for IT enterprises to toe the line. Analytics and big data have opened a whole new field of predictive science and a radical new way of better understanding customer needs and preferences.
Cloud computing has ensured that brands can benefit from the latest in technological advances without having to pay upfront for the software or the hardware. Thus all this has opened the door to newer frontiers and IT enterprises are taking on much bigger projects with bolder ambitions having extremely far-reaching consequences, all thanks to SMAC.
To put things into perspective, the “SMAC stack” does not represent an entirely new technological breakthrough but is more of a way of staying in sync with a constantly evolving world. It can help enterprises to deal with a motley mix of problems and issues related to departments as diverse as marketing, customer service and product development.
SMAC is about unleashing a new wave of technological best practices in order to change decade’s old business processes in the IT domain in order to push the boundaries of what is possible. Rigid processes, chained systems, tightly-coupled software and hardware configurations, all need to evolve to meet the stringent business requirements. This is where deploying SMAC can help to gain the much-needed competitive edge and help increase market share and business revenues.
IT enterprises can better plan, implement and follow-up the software needs of their clients if they know exactly what are the varied dimensions under which it will be tested or what the end user would be expecting from the technology product. SMAC lets organizations improve operations and augment the reach of their products and services to better match customer expectations in a cost-effective manner.
Key Takeaway: SMAC is definitely bigger than the sum of its constituent parts. It lets enterprises to bring in a new wave of innovative ideas and solutions to match customer needs. Thus it is a comprehensive tool to manage business processes. It’s a holistic way of dealing with things and making sure the business revenues grow. When it comes to comparing with all the past technologies, the “SMAC stack” varies in one prominent manner. It is an amalgamation of multiple disruptive technologies each with its own set of nuances and best practices which as a whole provides enterprises with umpteen opportunities to deal with increased business complexities and deliver on the customer promise.