Most business vendors and principal sales executives mention that their major sales challenge is accomplishing the revenue expansion. Nevertheless, the requirement of sales advancement is the consequence of other challenges. Even in a sluggish market situation, there are additional challenges that are causing businesses to neglect many sales opportunities.
Reams of newsprint and website real estate have been dedicated to unraveling the principles of a successful customer experience . Every company wishes to be the exemplar in this field and aspires to attain the ultimate goal of customer satisfaction. Nowhere does one find the need for providing heightened and near-flawless levels of customer experience than in contact (or call) centers, where the entire set-up hinges on sturdy task-focused, metric-driven outcomes. So what exactly is customer experience all about and how and why does it occupy center stage in the way enterprises function and their outcomes?