The rise of social media heralded an uncomfortable existence for email marketing. It even got to a point of being considered archaic and was ignored in favour of some trailblazing features offered by social media. But email marketing stood its ground and persisted to be one of the simplest and highly effective methods of online marketing. It is now back with vengeance and has emerged not just as the workhorse behind success of digital commerce landscape, but also a primary force that is driving the full gamut of marketing initiatives. After having subdued the marketing dispensation for large screen personal computers, email marketing is now turned fundamental to the mobile marketing strategies. As emailing is the one of the primary activities performed on Smartphones since its inception, the rising adoption of responsive email design is increasing the conversion rates to commendable levels.