24 Nov

The Rise of IT Spending on Mobile

The rise of IT spending on Mobile
Remember the good old days when the mobile phone was used primarily for making calls and occasionally for texting. Well, those days are worth reminiscing. Today mobile phone has outgrown its prehistoric avatar. It’s the age of smart user with a smart phone today. Booking tickets, shopping, getting directions, live video streaming, information on the go has become a daily routine for one and all. IT spending on mobile is going to rise in the future. Learn more in this blog now.

Mobile technology has made the world a truly connected one. Small and big businesses are trying to grab the attention of the customers via mobile apps. In recent years mobile web browsing has overtaken desktop web browsing. Consumers spend around 85% of their time on smartphones in apps. This calls for major spends in this domain.

IT market research and analysis firm IDC forecasts that spending on mobile technology across all industries will surpass $1 trillion within the next three years. The areas in which the major chunks of spends being observed are – back end, data security, customer experience (which includes UI and UX), analytics, advertising and marketing.

Enterprises are creating both short-term and long-term goals in an increasingly ‘mobile first’ world and orchestrating a road map to achieving it. e-Commerce has emerged largely and providing customers a seamless mobile experience while shopping online has become priority number one.

Today apps come in all shapes and sizes and they ensure it is a win-win situation for businesses and their customers alike. Businesses derive better insights and deploy targeted campaigns while customers get products tailor made to their exact requirements.

Digital marketing and advertising are taking giant leaps and brands have already earmarked huge resources in this direction. Thanks to some inherent benefits of smartphones and apps, marketers can precisely pinpoint a user’s location, get heads-up on browsing proclivities, gather information on user demographics, send personalized push notifications and such other things. This allows for highly effective marketing and advertising models like re-marketing, programmatic buying, real-time bidding and so on.

Digital marketing research company eMarketer confirms that globally more than 2 billion people will be using smartphones by 2016. When such is the deluge of a smartphone, IT security cannot be neglected. So this is one domain that is going to see a lot of interest in the days ahead.

Mobile technology is a relatively new field and as such improvements and iterations will also see a lot of action. A good case in point is Google’s near constant updates to its Android mobile OS platform that gets smarter and better with each new version. But one thing is for sure that IT investments in the mobile domain will see the mother lode of all investments in the digital space.

What the future holds?

Mobile technology, if nothing else is a great leveller. It can tear down the barriers to doing business and make entering any business vertical within anyone’s reach. From a smartphone user’s point of view, it brings in more convenience, accessibility, privileges and opens the doors to newer horizons and a better life. It is thus the beginning of a humungous revolution that is underway wherein we are all part of one global village.

No longer will brilliant ideas die for lack of infrastructure, resources or manpower. Mobile has given a new canvas for entrepreneurs to make it large. No longer will geography, language, or capital dictate whether somebody will benefit from the advances of technology. It is in this grand scheme of things that mobile technology can rightly pave the way for a more egalitarian society. The future is bright and the future is definitely mobile.